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Magic for Malls - How You Can Teach Incredible ...
7,49 € *
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Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence, creativity and self-esteem, all of which are damaged through standardised schooling, under and over-parenting. The programme is presented as a handbook so you can use it with your staff to transform their lives by giving them the gift of great self-esteem, which sets them confidently on the road to success. Finally, theres a practical look at proven techniques to keep focus on service excellence, which led to steady and sure improvements in customer care. In a wide-ranging career, Stephen has advised leading property owners, leisure companies and retailers and has developed and run many unique restaurants. In this, his first book on the subject, he shares the insights on service excellence learned across 30 years, which will enable employers to apply the techniques which will transform their business.

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Stand: 07.11.2017
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Beyond Advertising - Creating Value Through All...
20,99 € *
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Beyond Advertising - Creating Value Through All...
20,99 € *
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising. WFOA.WHARTON.UPENN.EDU

Anbieter: ciando eBooks
Stand: 07.11.2017
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Online Learning Networks for Pre-Service and Ea...
55,92 € *
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How can we improve support for teachers as they negotiate the pathways into the profession? This books highlights how strong networks of connections with other teachers and with resources have been shown to make a big difference. Online learning networks are one way to help pre-service and early career teachers to foster these connections and the greater community of teachers has an interest in helping new teachers to enter the profession. New technologies have allowed teachers to be connected anywhere, anytime; this book discusses principles for the design and implementation of learning networks that can use this connectivity to improve support for beginning teachers. It addresses foundational principles of types of teacher communities (online and offline), types of knowledge relevant to beginning teachers, the idea of presence within a network and methodologies for studying and nurturing communities of teachers, providing recent examples of each. Nick Kelly is a Research Fellow in Digital Futures in the Australian Digital Futures Institute at the Springfield campus of the University of Southern Queensland, Australia. Marc Clarà is a Serra Húnter Fellow in the Department of Pedagogy and Psychology at the University of Lleida, Spain. Benjamin Kehrwald is Senior Lecturer in Online Learning at Charles Sturt University in regional New South Wales, Australia. Patrick Alan Danaher is Professor in Educational Research in the School of Linguistics, Adult and Specialist Education at the Toowoomba campus of the University of Southern Queensland, Australia, and he is also currently an Adjunct Professor in the School of Education and the Arts at Central Queensland University, Australia.

Anbieter: ciando eBooks
Stand: 02.04.2018
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Luxury Selling - Lessons from the world of luxu...
35,69 € *
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Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether youre selling luxury products or high value bespoke professional services - is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody Luxury. You need to look, speak, and move Luxury. The true luxury attitude is not submissive nor is it hauteur - it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customers decision process is unlike that of other customers. While emotion is important when selling anything to anyone - with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customers motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship. Francis Srun is the Founding Director of Consultancy firm, Retail Performance. Previously, he had been Managing Director Pacific Asia for Maison Boucheron, a French luxury jewelry house. Fluent in French, English and Chinese. Sruns international career path has seen him work in France, Switzerland, China, Taiwan and Hong Kong. With over 20 years experience spanning both high end Luxury Sales and Marketing, with houses like Maison Piaget, Ralph Lauren, and Boucheron and mass distribution operations like French Hypermarket Carrefour, French Press Distributor Lagardère Services, Francis Srun is a recognized expert in retail sales. In 2013 he published Vendre Le Luxe , the first book in French about selling luxury, presenting selling techniques and customer psychology. He is a regular speaker on Luxury, Asia, Retail and Affluent customers.

Anbieter: ciando eBooks
Stand: 02.04.2018
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Biographies and Careers throughout Academic Life
118,99 € *
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The book draws on the 2007 Changing Academic Profession international survey in order to document the personal characteristics, career trajectories, sense of identity/commitment and job satisfaction of academics in 14 countries with different levels of economic and social development and different higher education systems. With nearly 26,000 academics surveyed in 19 countries (of which 14 are reporting their results in this volume), the empirical basis of the book is the most up-to-date and far-reaching in the area. With major changes taking place both in the local and global contexts of higher education and in the working conditions within individual universities, as exemplified by increasing managerialism and performance-based funding, it is important to consider the impact of these changes on the profiles and working lives of the academic profession across different countries. But it is also important to look at the ways in which the facultys changing profile impacts on the organisation and management of universities and on the delivery of their central functions. Although not always obvious in the short-term, academic work and its conditions attract, incorporate and promote different types of individuals who, in turn, exert considerable influence on the nature of academic work, higher education institutions and, potentially, society. As faculty members are central to the teaching, research and service enterprise activities of higher education, it is important to understand their personal characteristics, career trajectories, sense of identity and commitment, and job satisfaction. These are central for understanding the academic profession in general and, in particular, the factors affecting their involvement and productivity in the work of their institutions. These are a complex result of a mixture of contextual factors (e.g. the status and regulatory framework of the higher education system, the features and atmosphere of the particular institution) and personal factors (e.g. gender, educational attainment, family background, attitudes to work and broader social values).This book examines the different situations facing the academic profession in individual countries and provides comparative studies of country differences.

Anbieter: ciando eBooks
Stand: 02.04.2018
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How to Develop Your Career in Dentistry
27,99 € *
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This innovative new book offers a user-friendly guide to securing a successful, varied, and fulfilling career in dentistry. Includes case studies of career trajectories across the full range of dental professions in the UK Advocates a portfolio approach to career development, illustrating the benefits of working in a matrix as opposed to climbing a ladder Showcases the opportunities inherent in specific areas of dentistry, what they can offer and what is required to successfully take advantage of them Written by one of the UK’s leading dental experts who has over 30 years in the profession, working on the local and national scale Janine Brooks is a dentist with over 30 years of experience. Her current roles include, Associate Postgraduate Dental Dean at Health Education Thames Valley and Wessex, Lead Clinical Tutor at the University of Bristol, Visiting Lecturer at the University of Birmingham, Educational Inspector for the General Dental Council, Non-Executive Director of CDS CIC, a community dentistry social enterprise, CEO of Dentalia Coaching and Training Consultancy, and Director of the Dental Coaching Academy. Serving previously as Associate Director (Dentistry) for the National Clinical Assessment Service, Dr Brooks was awarded an MBE for services to Dentistry in 2007.

Anbieter: ciando eBooks
Stand: 07.11.2017
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How to Develop Your Career in Dentistry
27,99 € *
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This innovative new book offers a user-friendly guide to securing a successful, varied, and fulfilling career in dentistry. Includes case studies of career trajectories across the full range of dental professions in the UK Advocates a portfolio approach to career development, illustrating the benefits of working in a matrix as opposed to climbing a ladder Showcases the opportunities inherent in specific areas of dentistry, what they can offer and what is required to successfully take advantage of them Written by one of the UK’s leading dental experts who has over 30 years in the profession, working on the local and national scale Janine Brooks is a dentist with over 30 years of experience. Her current roles include, Associate Postgraduate Dental Dean at Health Education Thames Valley and Wessex, Lead Clinical Tutor at the University of Bristol, Visiting Lecturer at the University of Birmingham, Educational Inspector for the General Dental Council, Non-Executive Director of CDS CIC, a community dentistry social enterprise, CEO of Dentalia Coaching and Training Consultancy, and Director of the Dental Coaching Academy. Serving previously as Associate Director (Dentistry) for the National Clinical Assessment Service, Dr Brooks was awarded an MBE for services to Dentistry in 2007.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Career Paths in Telemental Health
83,29 € *
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This visionary volume spotlights innovative mental health careers in todays technology-driven climate while inspiring readers to create their own opportunities. Unique and engaging perspectives from professionals across disciplines and job titles describe the thought processes, ingenuity, and discipline behind matching technologies to the needs of specific populations and settings. These non-traditional paths show digital advances as used in frontline, complementary, supplemental, and alternative interventions, in academic and training settings, in private practice, and in systems facing transition. The diversity of these contributions illustrates the myriad openings technology presents for both professional fulfillment and clients improved well-being. Highlights of the coverage: Crisis in the behavioral health classroom: enhancing knowledge, skills, and attitudes in telehealth training. Using technology in behavior analysis: a journey into telepractice. Making iCBT available in primary care settings: bridging the gap between research and regular healthcare. Improving veterans access to trauma services through clinical video telehealth. Virtual reality therapy for treatment of psychological disorders. Promoting and evaluating evidence-based telepsychology interventions. For mental health practitioners, practitioners in training, researchers, academics, and policymakers, Career Paths in Telemental Health is an ideabook whose time has come-and continues to unfold. Consultant, trainer, author and researcher, Marlene M. Maheu, Ph.D. is the Executive Director of the TeleMental Health Institute , Inc., where she has overseen the development and delivery of professional training in telemental health via an eLearning platform that serves thousands of clinicians seeking professional training and consultation from more than 39 countries worldwide. For more than twenty years, Dr. Maheus focus has the legal and ethical risk management issues related to the use of technologies to better serve behavioral health clients and patients. She has served on a dozen professional association committees and task forces related to ?establishing standards and guidelines ?telehealth. She has written dozens of peer-reviewed articles and is lead author of multiple telehealth textbooks. ?Dr. Maheu is a technology developer and lectures internationally on the subject of best practices in the use of various technologies. She is a staunch advocate for technological change to reach more people, reduce health care costs and improve the quality of care via self-help, wireless technologies and telepractice. Kenneth Drude, Ph.D. has a doctorate in counseling psychology from the University of Illinois. His telemental health interests include the ethics, standards, guidelines, policy and regulation of telemental health practice, and interprofessional relations. He chaired an Ohio Psychological Association committee that developed the first psychological association telepsychology guidelines in the United States in 2008. Dr. Drude served on the Ohio Psychological Association governing board for 28 years in various capacities and as editor of The Ohio Psychologist . He currently is the president of the Ohio Board of Psychology. He was a member of the Association for State and Provincial Psychology Boards Telepsychology Task Force that developed an interstate psychology compact. He currently provides outpatient psychological services in a general private practice in Dayton, Ohio. Dr. Shawna Wright is a licensed psychologist in Kansas and Nebraska who works in private practice as a telepsychologist. She obtained her graduate training in clinical psychology from Texas Tech University specializing in child and family treatment. She has worked for over a decade in community mental health in southeastern Kansas as outpatient therapist. She is currently an operations manager for two community mental health center offices. Through her experience in community mental health, Dr. Wright is acutely aware of the impact of the shortage of mental health providers in underserved, rural areas, and she sees the promise of utilizing telehealth as a medium for providing mental health services to this population. In 2011, Dr. Wright completed a comprehensive telemental health certificate training program through the TeleMental Health Institute and initiated a private practice providing telepsychology services to residents of rural nursing facilities. She is a member of the

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Stand: 02.04.2018
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Career Skills for Surgeons
107,09 € *
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This book presents various skills to help surgeons improve their day-to-day performance and development including professionalism, communication, situation awareness, decision making, leadership, and technical dexterity. It also offers advice on how to organise a surgical theatre list, improve theatre efficiency, prepare for surgical interviews and participate in surgical research and audit. Furthermore, it emphasises the need to strive for safety in surgery and to learn from things going wrong. The complex world of emotions that surgeons may encounter is also discussed. The guidance presented here may be of value to any aspiring surgeon, whatever their surgical specialty, and wherever they choose to practise. The skills highlighted in this book reflect the authors initial experiences as a surgical trainee, the teachings of his senior trainers, as well as his subsequent involvement in supervising multiple junior surgeons as a Consultant in Trauma and Orthopaedics. Much of the material presented is supported by an extensive literature review. This book complements the previously published book Career Skills for Doctors by the same author. Bambos (short for Charalambos) studied Medicine at the University of Manchester, UK and completed his postgraduate surgical and orthopaedic training in the North West of England. He is currently a consultant in trauma and orthopaedics at Blackpool Teaching Hospitals NHS Foundation Trust, UK, where he leads and manages his team, providing a busy clinical service. Bambos is an Honorary Professor at the University of Central Lancashire School of Medicine and has a keen interest in medical education, acting as clinical and educational supervisor, as well as mentor to multiple junior surgeons at various levels of training. He is an enthusiast in clinical research and audit and has published extensively in these areas.

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Stand: 02.04.2018
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