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Beyond Advertising - Creating Value Through All...
20,99 € *
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Beyond Advertising - Creating Value Through All...
20,99 € *
ggf. zzgl. Versand

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising. WFOA.WHARTON.UPENN.EDU

Anbieter: ciando eBooks
Stand: 07.11.2017
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How Software Defined Networking (SDN) Is Going ...
21,95 € *
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The legacy networks that are typically in use by organizations today have an infrastructure that is typically a mix of multiple vendor solutions, platforms, and protocol solutions. This makes the ultimate goal of creating an integrated network ecosystem a difficult if not impossible process for many organizations. The arrival of Software Defined Networking (SDN) is an approach to building networks using open protocols, such as OpenFlow, that allow globally aware software control to be applied at the edges of the network in order to access network switches and routers that typically would use closed and proprietary firmware. What you´ll find inside: The importance of SDNHow telecom service providers view SDNThe developer and the networkExamples of networked applications that can only be offered in an SDN networkGoogle and SDNSDN is not a revolutionary new technology. Instead, it is better to think of this as being a new way of organizing computer network functionality. SDN allows the network to be virtualized. That´s where the real power of SDN comes from, and that´s what we´ll be exploring in this book. 1. Language: English. Narrator: Jim Anderson. Audio sample: http://samples.audible.de/bk/acx0/071447de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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How to Be a Tour Guide: The Essential Training ...
21,95 € *
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Includes Exclusive Audiobook Bonus Content - See Below Whether you just want a job that lets you travel the world for free, or you´re looking for a career that lets you set your own hours and do what you love, this audiobook will show you how to become a tour guide with clear, practical advice and easy to follow steps. It will teach you what you need to say, how to advertise your services and how the pros make their money and ask for tips. It will teach you how to start your first tour, how to get repeat business after you´ve finished it and even what life is really like ´out there on the road.´ Written by a Tour Guide with experience in guided tours across 15 countries and with contributions from experts all across the world, there´s no better way to start one of the best careers in the world. SNEAK PEEK: TABLE OF CONTENTS 1. Tour Guiding 101 2. The Different Faces of a Tour Guide: What the job actually involves3. Is there a Tour Guide in You? 4. Essentials of a Good Tour Manager: Including service, research and spieling advice5. Public Speaking: Including how to overcome anxiety, and how to ask for tips6. For Love or Money: Including how much you can earn as a guide7. Creating Your First Tour: Find the idea8. Creating Your First Tour: Create the route9. Creating Your First Tour: Setting a price10. How to Freelance11. Working for a Tour Agency: Including essential CV advice12. Marketing Plans13. Offline Marketing14. Online Marketing15. Lead and Control Large Groups16. Guiding Away from Home17. Dealing With Problems18. Advanced Advice19. Self-Improvement techniques20. Well What Are You Waiting For? 21. Bonus Content - 3 x Tip Spiels22. Bonus Content - Bus Spiel23. Bonus Content - Specialty Spiel24. Bonus Content - Socio-economic Spiel 1. Language: English. Narrator: Sean Householder, Sandra Murphy, Nick Manning. Audio sample: http://samples.audible.de/bk/acx0/069618de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Grow or Die: Fight, Fight, for Dear Old Egomani...
4,95 € *
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This chapter-level book can change the way you listen to BigShots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You´ll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what´s going on around you and how your mind is being manipulated - aka brainwashed. In all modesty, you´re in good hands; some would say the best, which could be considered bullshit in itself: Who decides? I would be first in line for an honorary doctorate in bullshit if, by some stretch of academic chutzpa, it were tendered by any of the world´s great universities. (Actually, I could easily make the case that degrees in business communications or political science are really degrees in bullshit, but that´s another book.) I am a master at crafting bullshit and you, dear listener, will do well to listen to me. I´ve written millions of words - speeches, strategic plans, articles, and all sorts of marketing lies and spins that I too politely call corporate gargle. I´ve done that for a gaggle of executives who toil for businesses large and small, manufacturers and service providers, technologists and accountants. I´ve been practicing this dark, draconian art, and teaching others how to follow my lead, for 40 years, and, as I say jokingly, it shows in my wrinkled face and cynical attitude that I, with a straight face, call realistic, a true reflection of the world. You´ll laugh out loud many times as you listen. My cheeky, witty, acerbic, in-your-face style is sprinkled with the irony of a true gadfly. You´ll resonate - see yourself and your bosses in many of my damning examples as clearly as if you had lived them. 1. Language: English. Narrator: Ray Allaire. Audio sample: http://samples.audible.de/bk/acx0/045953de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Sniff Tests: The Nose Knows (Bigshots´ Bull) , ...
4,95 € *
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This chapter-level audiobook can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You´ll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process, you might gain a more realistic grasp of what´s going on around you and how your mind is being manipulated, or brainwashed. In all modesty, you´re in good hands; some would say the best, which could be considered bullshit in itself. Who decides? I would be first in line for an honorary doctorate in bullshit if, by some stretch of academic chutzpa, it were tendered by any of the world´s great universities. (Actually, I could easily make the case that degrees in business communications or political science are really degrees in bullshit, but that´s another book.) I am a master at crafting bullshit and you, dear listener, will do well to listen to me. I´ve written millions of words - speeches, strategic plans, articles, and all sorts of marketing lies and spins that I, too, politely call corporate gargle. I´ve done that for a gaggle of executives who toil for businesses large and small, manufacturers and service providers, and technologists and accountants. I´ve been practicing this dark, draconian art and teaching others how to follow my lead for 40 years. And, as I say jokingly, it shows in my wrinkled face and cynical attitude that I, with a straight face, call realistic, a true reflection of the world. You´ll laugh out loud many times as you wander through my words. My cheeky, witty, acerbic, in-your-face style is sprinkled with the irony of a true gadfly. You´ll resonate - see yourself and your bosses in many of my damning examples as clearly as if you had lived them.... 1. Language: English. Narrator: Ray Allaire. Audio sample: http://samples.audible.de/bk/acx0/045029de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Digital Freedom: How Millions Are Carving Out a...
7,95 € *
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Want to free yourself from mundane and uninspiring work? Want to have the freedom to schedule your day however you like without work getting in the way? Want to be able to travel anywhere in the world and be able to earn a dependable income from any place with an Internet connection? Want to be able to reach the world with amazing products and services that you have to offer? These luxuries have been made possible in recent years, and you might be surprised at just how attainable the life of ´´digital freedom´´ is - even for regular people without special skills, talent, and knowledge. The Internet has now been around for two solid decades, and its effect on society has been even more radical than was originally predicted. Not only are we all interconnected in ways we never could have envisioned back in the mid-90s, but there are now millions of people earning a dependable income online. Is the boom over? Have you missed your chance to make money online? Not by a long shot. Internet-based products and services are just starting to take off, and there is now a wealth of knowledge out there on how regular people can launch a side hustle or even a full-on Internet business and have a fantastic chance to succeed. Living a life with work-freedom, time-freedom, and location-freedom can be a reality if you understand a few fundamentals, actually start (which few people do), and put in the work. But how do people actually make money online? Few that aren´t already doing it have any clue. Not quite sure how to launch a side hustle or Internet business? Want to be a digital nomad but having trouble figuring out how to turn your knowledge, skills, and interests into something lucrative? You´ll find many answers to your questions and unlock the mysteries of how people make a living from the Internet in Hung Pham and Matt Stone´s inspiring and educational book. 1. Language: English. Narrator: Dan Culhane. Audio sample: http://samples.audible.de/bk/acx0/069506de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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5 Ways to Earn Money on Instagram (How to Make ...
4,95 € *
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Take a random guess at how many monthly users are active on Instagram. Four million? 100 million? You´re way off. The answer is a massive 300 million. That´s right, and that´s a good platform to make real money. In 2014 alone, Instagram grew by about 64 percent in terms of active users and became one of the fastest growing social-media networks around the world. Certainly Instagram is massive - and businesses are fully taking note of it. In translation: they are more than willing to pay popular users with many followers to post about their brands. Is taking photos and sharing them to the world a passion you love? Then you might just be staring at the next biggest opportunity to make money online. In this guide, we´ll skip the basics on setting up an account with Instagram and instead discuss the five most effective ways to make money online with Instagram. We´ll talk about growing your followers, making money, promoting your services and products, and more ways to generate good revenue from this popular social-media network. If you want to make money on Instagram, then you may want to listen up. 1. Language: English. Narrator: Richard Di Britannia. Audio sample: http://samples.audible.de/bk/acx0/037705de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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The Seven Minute Difference: Small Steps to Big...
13,95 € *
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Do you want more? More hope, more joy, more fun and more fulfillment? Change is the essence of life; the biggest, most meaningful, and dramatic differences in our lives-and in our world-are really just the result of a series of small, seemingly insignificant changes. ´´Amazing changes can occur in the most surprisingly small amounts of time,´´ says Allyson Lewis, author and senior executive at a major financial services firm. ´´In just seven minutes my life changed forever, in this book I will share exactly what happened to me and how it can happen to you.´´ In The Seven Minute Difference, Lewis motivates business professionals to grow through micro-actions that can be completed in as little as seven minutes. According to Lewis, small efforts such as two extra sales calls, a daily action plan, a review of a competitor´s product, or a change of schedule can make the difference between mediocrity and excellence. This book coaches readers to realize their full potential by focusing on four fundamental truths: Change begins to happen the moment you decide to change; you must want to change; you must expect change; you should enjoy the process of change. Drawing upon years of experience as a motivational speaker and financial advisor, Lewis shows how she has successfully used these principles to help thousands of corporate executives, financial advisors, insurance executives, entrepreneurs, accountants, and attorneys change their lives. Chapters are filled with concrete examples, anecdotes, and sage advice, such as ´´life is like luggage, there are limits to what you can take on the journey´´ and ´´if you want your life to be different, you must be different.´´ With humor and flair, The Seven Minute Difference spurs people to unlock their purpose, knowledge, and passion, and as a result, transform their lives at work and at home. Highlights: Allyson Lewis inspires listeners to: Define a mission and action plan that will support chang... 1. Language: English. Narrator: Brandon Massey. Audio sample: http://samples.audible.de/bk/acx0/005350de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Design a Better Business: New Tools, Skills, an...
22,95 € *
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This book stitches together a complete design journey from beginning to end in a way that you´ve likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Fleet Cooper. Audio sample: http://samples.audible.de/bk/adbl/030068de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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