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Beyond Advertising - Creating Value Through All...
20,99 € *
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Beyond Advertising - Creating Value Through All...
20,99 € *
ggf. zzgl. Versand

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising. WFOA.WHARTON.UPENN.EDU

Anbieter: ciando eBooks
Stand: 07.11.2017
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Six Sigma Service, Volume 1 , Hörbuch, Digital,...
6,95 € *
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Six Sigma goes in to the details of improving customer service, generating business expansion, and gaining knowledge about the service sectors business processes. Most service industries revolve around areas of finance, human resources, and sales and marketing. Hence, Six Sigma delves deeply into the subject of soft skills. Six Sigma can be applied to a company that provides housekeeping services. Firstly, the companies working processes would need to be understood. Using the DMIAC method or the define-measure-improve-analyze-control method, Six Sigma can definitely implement quality in any industry. As the main aim of this methodology is to reduce defects, the first step would be detecting the particular defect. Secondly, data will be collected to observe how, why, and how often these defects occur. Next, the Six Sigma team implements an outstanding-employees method of working as the normal method for all employees. Finally, new employees are taught the correct techniques. 1. Language: English. Narrator: Samuel Fleming. Audio sample: http://samples.audible.de/bk/acx0/020104de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 09.12.2017
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Unleashing Excellence: The Complete Guide to Ul...
22,95 € *
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A step-by-step guide to designing and implementing an amazing customer service culture In today´s competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It´s not always clear what works and what doesn´t, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance. Unleashing Excellence gives you practical tools and step-by-step guidance tailored to your company´s individual customer service needs. It shows you how to navigate your teams through every step of the implementation process to achieve true customer service excellence. The book covers the training and education of your group, how to measure the quality of your service, how to build a culture of personal accountability, and how to recognize excellence and reward it. Fully revised to include updated information on the latest tools and best practices, as well as the stories and lessons learned from those organizations that have used the process described in the book. Offers proven best practices for designing and implementing an excellent customer service culture Simple format divides content into nine ´´leadership actions´´ that guide you through a step-by-step process Shows you how to build a common customer service vision for your entire organization Customer service is vital to the survival of your business. If you want to move your organization´s customer service practices from good to great, Unleashing Excellence is the key. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Kimberly Farr. Audio sample: http://samples.audible.de/bk/adbl/004918de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 06.12.2017
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Solving the Technology Challenge for IT Manager...
6,95 € *
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As an IT manager you understand the value of technology. It´s what provides our teams with the tools that we can use to accomplish great things for our company. The challenge that we run into is that technology is always changing. This means that as an IT manager you have a responsibility to stay on top of all of the various technologies that your team will be called on to make use of. This includes Web 3.0 technologies, things that work in the world of retail shopping, and the latest developments in keeping those cyber criminals out of your company´s networks. What You´ll Find Inside:Maybe it is Time for IT Leaders to Go Shopping to Learn New TricksJust Whose Job Is Network Security Anyway? Why Cloud Computing Won´t Work For Every IT ProjectIT Managers Need to Realize that Virtualization Isn´t All That It´s Cracked Up to BeOur jobs are by their very nature complex. We need to understand what the company expects of us - are we the ones who are responsible for securing the company network or does this task belong to someone else? As more and more services become available to us, we are the ones that the company will turn to in order to determine what on-demand services need to be acquired. As we create solutions, we´ll need to understand when open source solutions may provide us with the best technology. Cloud computing is a hot topic, but we need to be able to determine if it´s right for our company. Finally, virtualization is currently in vogue but is it the right answer in every situation? This book has been created to provide you with the insights into today´s latest technologies that you are going to need in order to direct your team. The goal is to provide you with the knowledge that you are going to need in order to determine what technology to use in what situation. For more information on what it takes to be a great IT manager, check 1. Language: English. Narrator: Jim Anderson. Audio sample: http://samples.audible.de/bk/acx0/025282de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Design a Better Business: New Tools, Skills, an...
22,95 € *
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This book stitches together a complete design journey from beginning to end in a way that you´ve likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Fleet Cooper. Audio sample: http://samples.audible.de/bk/adbl/030068de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Launch!: The Critical 90 Days from Idea to Mark...
18,95 € *
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A serial entrepreneur offers a plan for launching successful ventures. About 97 percent of a rocket´s fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those first few steps are absolutely critical. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during, and after opening your doors (literally or online). His approach is based on his experiences working with top entrepreneurs like Tony Robbins and Richard Branson, who taught him how to balance the two key sides of entrepreneurship: The personal side, including personal finances, relationships, and health. The business side, including raising capital, building teams, establishing partnerships, and closing sales. Duffy also draws on the true stories of other big names, such as Howard Schultz, Lou Holtz, and MC Hammer, to offer guidance on turning your vision into a full-fledged enterprise. 1. Language: English. Narrator: Scott Duffy. Audio sample: http://samples.audible.de/bk/reco/007647de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Cash Therapy Practice: Professional Freedom in ...
4,95 € *
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In today´s healthcare maelstrom, therapists are often tossed aside - to the detriment of the patient, the profession, and society´s health. Unfortunately, doing therapy as usual does not often result in optimal outcomes or bottom line results for the patient or therapist. Therapists are struggling to carve out a fulfilling, profitable niche, an event that has left many discouraged and even disheartened. In Cash Therapy Practice, Paul Potter, PT, looks at the private practice model and turns it on its head. Most therapists follow the cash-based model not for the money, but for patient connection, something that is decidedly lacking in modern healthcare. Potter diligently outlines in this manifesto how every therapist can benefit from the advantages of a cash-based practice. It´s hard but not impossible to create a dream practice in today´s healthcare system - he´ll tell you why and how. Therapists will learn: How the shift in economics and the Internet has provided a direct connection with potential clients How to gain an edge marketing directly through social media to your ideal clients How a cash based practice will hone and perfect your skills How to take smart, professional risks How to decide if private practice, away from the large corporations or insurance middlemen, is best for you and your patients What kind of loss, if any, is acceptable in realizing your dream How to place a value on your service How to market directly to your ideal clients How to develop your team Why being yourself should be your focus Enjoy a front seat ride into a new way of thinking and a new way of doing business in the new healthcare economy. 1. Language: English. Narrator: Paul E. Potter - PT. Audio sample: http://samples.audible.de/bk/acx0/042113de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Magic for Malls - How You Can Teach Incredible ...
7,49 € *
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Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence, creativity and self-esteem, all of which are damaged through standardised schooling, under and over-parenting. The programme is presented as a handbook so you can use it with your staff to transform their lives by giving them the gift of great self-esteem, which sets them confidently on the road to success. Finally, theres a practical look at proven techniques to keep focus on service excellence, which led to steady and sure improvements in customer care. In a wide-ranging career, Stephen has advised leading property owners, leisure companies and retailers and has developed and run many unique restaurants. In this, his first book on the subject, he shares the insights on service excellence learned across 30 years, which will enable employers to apply the techniques which will transform their business.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Customer Success - How Innovative Companies Are...
20,99 € *
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Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often stuck after purchasing. Therefore, all of the post-sale experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, youll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, teiring your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, youre protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term. NICK MEHTA is CEO of Gainsight, where he brings the right people together and puts them in the best position to win for customers, partners, employees, and their families. Hes a big believer in the Golden Rule, and he uses it to bring more compassion to interactions with others. DAN STEINMAN is the chief customer officer for Gainsight. He is the author of dozens of relevant blogs, contributed articles, and Customer Success University created by Gainsight and a recognized thought leader in the Customer Success world. LINCOLN MURPHY is founder of Sixteen Ventures, a consultancy helping companies accelerate growth through Customer Success. Hes a prolific writer and international speaker on Growth and Customer Success.

Anbieter: ciando eBooks
Stand: 12.12.2017
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