What is the cost of losing a customer? In today´s competitive environment, it is a cost no business can afford. Do the math. It costs you up to 4 times more to get a new customer than it does to retain an existing one. However, that does not even take into account the fact that an unhappy customer will tell an average of 20 customers about their bad experiences, while a satisfied customer will only tell 10 people about their good experiences. This means you have to make twice as many customers happy as unhappy - just to break even! Dr. Tony Alessandra teaches how employees in all areas of your business can easily and quickly increase their customer service skills - anyone from secretaries to managers to the CEO him/herself! Why not invest in a proven system today and learn skills that will secure committed and active customers for you and your business? How can you afford not to? I have laid it all out for you here - over 35 years of the customer service secrets that have helped me tremendously in my own business career and saved me from many ruined customer relationships along the way. Language: English. Narrator: Dr. Tony Alessandra. Audio sample: http://samples.audible.de/sp/ales/000036de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
One of the most important strategic focuses of a business must be about ´being ahead of the game´. Knowing what your customers are going to want from you (often before they know it themselves) and building on that knowledge to create the products and services that will be right for the times ahead are crucial steps to growing a lasting and valuable business. But where do you start and how do you establish what is likely to become a long-term trend in your area of the market? In this audiobook, leading entrepreneur Judy Piatkus shares with you her insights on how to spot trends and how to use that knowledge to generate future profits for your business. Judy has had over 25 years experience in establishing what future trends look like and creating products that would be launched to maximise on the zeitgeist of the time.You will learn:The importance of being aware of trends and changing marketsHow to spot a trend before it startsHow to understand minor trends in the context of massive trendsWhy some trends only work locally and others go globalHow to recognise business opportunities in changing trendsExamples of current trends ungekürzt. Language: English. Narrator: Judy Piatkus. Audio sample: http://samples.audible.de/sp/sylo/000055de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
97 Ways to Market Your Accountancy Business is for accountants & bookkeepers who are looking for ways in which they can market and promote their businesses. Nothing happens in a business until ´someone sells something´ and this audiobook will help you to think about how you can market your products and services so that customers beat a path to your front door. Multi award-winning entrepreneur and serial author, Lisa Newton started her own bookkeeping business in 2004 with just £150. Every penny was spent on marketing.The audiobook outlines 97 ways to market your accountancy business in A-Z order, each way is given a rating from easy to difficult, and has an effectiveness score from 1 to 5, and a cost of low to high. Each method is also listed by rating, score and cost so you have a quick reference guide too. Each way is explained in an easily digestible format.Born and raised in Nottingham, UK, Lisa Newton moved to London to study Accounting with Marketing at Middlesex University. Graduating with a first class honours degree, she went on to do a MSc in Investment Management at City University. In the same month of the Masters graduation ceremony at City, Lisa formed Boogles Ltd with £150. Her mum put in £50, and Lisa used £100 of her overdraft.Boogles primarily began as a bookkeeping service to small, busy individuals, charities and companies in the London & Nottingham area. Boogles has since expanded, and moved into other markets - such as bookkeeping franchise, bookkeeping training courses and products such as computer maths games for children.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Lisa Newton. Audio sample: http://samples.audible.de/bk/bglz/000004de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Someone suggests you become a mentor. Most likely this happens because you helped them with the right information at the right time, delivered in a manner they could understand well enough to use. ´´I´m not ready´´, you think. ´´I need to become a top guru first.´´ Well, yes and no. You probably aren´t going to get too far setting up your ´´Hey, I´m a Mentor!´´ shingle if you´re brand new to Internet marketing, but you certainly don´t have to be a top gun earning a six-figure income to offer your services, either! The truth is, you just have to know more than the person you are mentoring. Get all the info you need here. ungekürzt. Language: English. Narrator: Jeff Augustine. Audio sample: http://samples.audible.de/bk/acx0/027291de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Customer service goals have been articulated, messages drilled, and incentive programs created. But many employees still deliver lackluster service. What does it take to get them functioning as stellar frontline representatives of the company? Rather than offering another set of tactics for improving customer service, this audiobook takes a novel approach by rooting out the real reasons employees aren´t delivering the service they should. The results can be both surprising and illuminating, such as: Company culture doesn´t always support service excellence Over-emphasis on cost reduction often increases the cost of service Employees are torn between doing the right thing for the customer and following policy Poor products and services can make helping the customer nearly impossible Employees´ interests often don´t align with company goals Once core problems are identified, the audiobook offers corrective solutions, including redirecting coaching efforts, revisiting policies and procedures, clarifying roles and responsibilities, and more. Filled with inside stories from well-known organizations and the latest scientific research, Service Failure helps people overcome the obstacles preventing them from doing their very best. ungekürzt. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000820de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
If your organization´s goal is to create a lasting service culture, you´re going to love Customer Love! Mac Anderson has compiled a fantastic audiobook filled with unforgettable true stories about individuals and companies who have ´´wowed´´ their customers and turned them into raving fans! In Customer Love: Great Stories about Great Service you will explore 24 unforgettable stories about phenomenal customer service. Each chapter will ignite your thoughts and inspire new ideas that you can use to take your customer service to the next level. Share this audiobook with your employees and watch the creative ideas flow. Utilize the ideas behind these creative narratives to grow your business - and remember ´´if you do something good for one customer, they´ll tell 100 other people.´´ ungekürzt. Language: English. Narrator: Derek Shetterly. Audio sample: http://samples.audible.de/bk/gdan/001357de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Kelly Perdew, winner of The Apprentice 2, has what it takes to lead. His secret weapon: the principles he learned at West Point, as a U.S. Army Intelligence officer, and as an Airborne Ranger, principles that he´s applied to business with the same firepower determination that makes our military the best on the battlefield. In the military, there´s no margin for error. Wrong decisions are deadly decisions. Likewise, in business, wrong decisions can cost you your job. In Take Command, Kelly gives you an insider look at how business luminaries with military training, such as Donald Trump, Ross Perot, Marty Evans, Bill Coleman, and Roger Staubach, have achieved success through 10 essential principles: duty, impeccability, passion, perseverance, planning, teamwork, loyalty, flexibility, selfless service, and integrity. ungekürzt. Language: English. Narrator: Kelly Perdew and Brent Osborn. Audio sample: http://samples.audible.de/bk/blak/001400de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
In The Million-Dollar Financial Services Practice, author David J. Mullen, Jr., reveals how to become a top-producing financial advisor using the method he has taught at Merrill Lynch and is famous for in the industry. This comprehensive book combines marketing, prospecting, sales, and time-management techniques into a system that will help listeners build a successful and lucrative practice. Containing templates, scripts, letters, and 15 tried-and-true Market Action Plans, this indispensable guide shows listeners how to take their financial services practice to the million-dollar level and beyond. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Kevin Stillwell. Audio sample: http://samples.audible.de/bk/adbl/018501de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Have you always had the following thought in your head, ´´If I could just get my advertising message in front of all the people with cell phones, I could make a fortune´´? If so, there is a way to get your message out there and it doesn´t cost a fortune to make it happen. You can capitalize on the hot mobile phone user market and get people who are eager to buy to take action. On top of that, you can also create a simple application for cell phones that you can sell to cell phone users for even more profits. It´s easy to do if you follow the simple system that is laid out in this book. You´ll learn about business users and the 3G mobile phone network and why that´s important to you. You´ll learn how to leverage free online social networks to generate real traffic to your website from people with cell phones. Also covered is how to create and sell applications online even if you don´t know how to program! ungekürzt. Language: English. Narrator: Kris Bentley. Audio sample: http://samples.audible.de/bk/acx0/072563de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Organisations that excel at service buzz. Their people are switched on, and they ´´make it happen´´ for customers. It is down to all the little things they get right. They focus on what counts, and in the world of commerce, as well as in public service, there is only one person that counts, and that is the customer. ´´Get the First Five Seconds Right´´ The original Tom Peters-style fashion for customer service evolved into CRM (customer relations management), and as companies struggled to reduce costs, improve efficiency, and enhance profits, they allowed high-technology and computers to take over many of the traditional roles exercised by empowered and customer-friendly front-line people. Call centres, IVR (interactive voice recording), and Internet ordering became the order of the day. Empowered front-line employees were proving just too expensive and too unreliable to provide cost-effective customer service. In other words, many companies lost the plot.´´Make Customers Laugh´´ This audiobook is aimed at stimulating senior executives, managers, and front-line employees to re-examine the little things they do every day in relation to customers (external and internal). Language: English. Narrator: Bookbytes. Audio sample: http://samples.audible.de/bk/bkby/000001de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.