The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising. WFOA.WHARTON.UPENN.EDU
Advertising can be quite difficult, and making marketing copy even more so. After all, persuading others is not that easy. What´s more, you´re trying to entice your target audience without actually facing them. But think about it: Why are there people who become suddenly become interested in a product or service after just reading an advertisement? This simply means that even if you are not actually presenting the product outright, it is still possible to get people to buy it. You simply need to write convincingly, and to do that you´ll need a combination of communication skills, which includes knowledge of decent emotional intelligence applications as well as technical writing skills - or, simply, copywriting. Are you worried that you´re not yet an expert copywriter? Are you apprehensive about being unable to capture your readers´ interest with your copy? You simply need to know what makes good copy. Others were able to do it, and so can you! All you need to know is what´s working when it comes to enticing readers and then try working on your own copy to improve your writing skills. In no time, it´s possible to write like an expert! ungekürzt. Language: English. Narrator: Anders Graham. Audio sample: http://samples.audible.de/bk/acx0/052253de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Do you want more? More hope, more joy, more fun and more fulfillment? Change is the essence of life; the biggest, most meaningful, and dramatic differences in our lives-and in our world-are really just the result of a series of small, seemingly insignificant changes. ´´Amazing changes can occur in the most surprisingly small amounts of time,´´ says Allyson Lewis, author and senior executive at a major financial services firm. ´´In just seven minutes my life changed forever, in this book I will share exactly what happened to me and how it can happen to you.´´ In The Seven Minute Difference, Lewis motivates business professionals to grow through micro-actions that can be completed in as little as seven minutes. According to Lewis, small efforts such as two extra sales calls, a daily action plan, a review of a competitor´s product, or a change of schedule can make the difference between mediocrity and excellence. This book coaches readers to realize their full potential by focusing on four fundamental truths: Change begins to happen the moment you decide to change; you must want to change; you must expect change; you should enjoy the process of change. Drawing upon years of experience as a motivational speaker and financial advisor, Lewis shows how she has successfully used these principles to help thousands of corporate executives, financial advisors, insurance executives, entrepreneurs, accountants, and attorneys change their lives. Chapters are filled with concrete examples, anecdotes, and sage advice, such as ´´life is like luggage, there are limits to what you can take on the journey´´ and ´´if you want your life to be different, you must be different.´´ With humor and flair, The Seven Minute Difference spurs people to unlock their purpose, knowledge, and passion, and as a result, transform their lives at work and at home. Highlights: Allyson Lewis inspires listeners to: Define a mission and action plan that will support chang... ungekürzt. Language: English. Narrator: Brandon Massey. Audio sample: http://samples.audible.de/bk/acx0/005350de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
For the international student determined to intern or work in the U.S. and would prefer to listen to the book in the car or while relaxing with their headphones in the evening. The #1 job search book for international students, recommended by many University Career Centers and InternshipDesk. Contains valuable advice from successful international students, a proven 3 step approach from an acclaimed U.S. job search coach, and tips from university career services professionals and a top immigration attorney. ungekürzt. Language: English. Narrator: Gary Roelofs. Audio sample: http://samples.audible.de/bk/acx0/036373de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Reebok Step Diese Mono-Block-Konstruktion ist durch einfaches Einklinken der Blöcke dreifach höhenverstellbar (15,2 cm; 20,3 cm; 25,4 cm). Die rutschfesten Bodenelemente des Reebok Step bieten eine sichere Auftrittsfläche. Der Stepper ist für jedes Fitness-Level optimal einsetzbar. Eigenschaften Reebok Step rutschfeste Auftrittsfläche dreifach höhenverstellbar (15,2 cm; 20,3 cm; 25,4 cm) Maße: L x B x H: 90 x 35 x 15, 20 oder 25 cm Gewicht: 7,5 kg Belastbar bis 110 kg Farbe: grau -türkis Lieferumfang: 1 Stück
Produktbeschreibung Togu® Aero-Step®, rubin-rot Die Dynamik des Aero-Step® ermöglicht ein vielfältiges Training des sensomotorischen Systems. Der Togu® Aero-Step® ist für Kinder und Erwachsene ideal geeignet um Balance, Gleichgewicht, Reaktion und Reflexe zu schulen und zu fördern. Die Gelenkstabilität wird verbessert, die Muskeln bis in die Tiefe gestrafft und gekräftigt. Der Aero-Step® ist mit über 1.000 runden Noppen ausgestattet und massiert dadurch die Hautoberfläche und fördert die Durchblutung. Egal ob im Stand oder in Bauch- bzw. Rückenlage, die Labilität lässt jede bekannte Übung zur Herausforderung werden. Mittels Nadelventil kann die Füllung der Luftkissen individuell angepasst werden. Mit Übungsposter. Eigenschaften Togu® Aero-Step®, rubin-rot &n...
Aerobic Step Dieser Stepper ist ein optimales Trainingsgerät für das Training im professionellen Bereich. Mit dem Aerobic Step werden Ausdauer und Muskelkraft trainiert und außerdem können Bauch, Beine und Po trainiert und somit auch gestrafft werden. Durch die veränderbare Stepphöhe können Sie Ihr Training individuell gestalten. Wählen Sie also selbst Ihren Schwierigkeitsgrad und bringen Sie somit etwas Abwechslung in Ihr Aerobic-Training. Durch einfaches Abnehmen der Seitenteile wird die Boardhöhe und damit die Trainingsintensität variiert. Eigenschaften des Aerobic Step Maße: L x B x H: 90 x 32,5 x 25 cm Höhe der Einzelelemente beträgt 5 cm Gewicht 6,5 kg Höhenverstellbar in 3 Stufen robuste rutschfeste Oberfläche max. Nutzergewicht 100 kg Lieferumfang: 1 Stück
Produktbeschreibung Togu® Aero-Step® XL, blau Die Dynamik des Aero-Step® XL ermöglicht ein vielfältiges Training des sensomotorischen Systems. Der Togu® Aero-Step® XL ist für Kinder und Erwachsene ideal geeignet um Balance, Gleichgewicht, Reaktion und Reflexe zu schulen und zu fördern. Die Gelenkstabilität wird verbessert, die Muskeln bis in die Tiefe gestrafft und gekräftigt. Der Aero-Step® XL ist mit über 1.000 runden Noppen ausgestattet und massiert dadurch die Hautoberfläche und fördert die Durchblutung. Egal ob im Stand oder in Bauch- bzw. Rückenlage, die Labilität lässt jede bekannte Übung zur Herausforderung werden. Mittels Nadelventil kann die Füllung der Luftkissen individuell angepasst werden. Eigenschaften Togu® Aero-Step® XL ? ...
Includes Exclusive Audiobook Bonus Content - See Below Whether you just want a job that lets you travel the world for free, or you´re looking for a career that lets you set your own hours and do what you love, this audiobook will show you how to become a tour guide with clear, practical advice and easy to follow steps. It will teach you what you need to say, how to advertise your services and how the pros make their money and ask for tips. It will teach you how to start your first tour, how to get repeat business after you´ve finished it and even what life is really like ´out there on the road.´ Written by a Tour Guide with experience in guided tours across 15 countries and with contributions from experts all across the world, there´s no better way to start one of the best careers in the world. SNEAK PEEK: TABLE OF CONTENTS 1. Tour Guiding 101 2. The Different Faces of a Tour Guide: What the job actually involves3. Is there a Tour Guide in You? 4. Essentials of a Good Tour Manager: Including service, research and spieling advice5. Public Speaking: Including how to overcome anxiety, and how to ask for tips6. For Love or Money: Including how much you can earn as a guide7. Creating Your First Tour: Find the idea8. Creating Your First Tour: Create the route9. Creating Your First Tour: Setting a price10. How to Freelance11. Working for a Tour Agency: Including essential CV advice12. Marketing Plans13. Offline Marketing14. Online Marketing15. Lead and Control Large Groups16. Guiding Away from Home17. Dealing With Problems18. Advanced Advice19. Self-Improvement techniques20. Well What Are You Waiting For? 21. Bonus Content - 3 x Tip Spiels22. Bonus Content - Bus Spiel23. Bonus Content - Specialty Spiel24. Bonus Content - Socio-economic Spiel ungekürzt. Language: English. Narrator: Sean Householder, Sandra Murphy, Nick Manning. Audio sample: http://samples.audible.de/bk/acx0/069618de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
A serial entrepreneur offers a plan for launching successful ventures. About 97 percent of a rocket´s fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those first few steps are absolutely critical. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during, and after opening your doors (literally or online). His approach is based on his experiences working with top entrepreneurs like Tony Robbins and Richard Branson, who taught him how to balance the two key sides of entrepreneurship: The personal side, including personal finances, relationships, and health. The business side, including raising capital, building teams, establishing partnerships, and closing sales. Duffy also draws on the true stories of other big names, such as Howard Schultz, Lou Holtz, and MC Hammer, to offer guidance on turning your vision into a full-fledged enterprise. ungekürzt. Language: English. Narrator: Scott Duffy. Audio sample: http://samples.audible.de/bk/reco/007647de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.