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Beyond Advertising - Creating Value Through All...
20,99 € *
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Beyond Advertising - Creating Value Through All...
20,99 € *
ggf. zzgl. Versand

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising. WFOA.WHARTON.UPENN.EDU

Anbieter: ciando eBooks
Stand: 07.11.2017
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Copywriting: 5 Easy Steps to Million Dollar Cop...
4,95 € *
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Advertising can be quite difficult, and making marketing copy even more so. After all, persuading others is not that easy. What´s more, you´re trying to entice your target audience without actually facing them. But think about it: Why are there people who become suddenly become interested in a product or service after just reading an advertisement? This simply means that even if you are not actually presenting the product outright, it is still possible to get people to buy it. You simply need to write convincingly, and to do that you´ll need a combination of communication skills, which includes knowledge of decent emotional intelligence applications as well as technical writing skills - or, simply, copywriting. Are you worried that you´re not yet an expert copywriter? Are you apprehensive about being unable to capture your readers´ interest with your copy? You simply need to know what makes good copy. Others were able to do it, and so can you! All you need to know is what´s working when it comes to enticing readers and then try working on your own copy to improve your writing skills. In no time, it´s possible to write like an expert! 1. Language: English. Narrator: Anders Graham. Audio sample: http://samples.audible.de/bk/acx0/052253de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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The Seven Minute Difference: Small Steps to Big...
13,95 € *
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Do you want more? More hope, more joy, more fun and more fulfillment? Change is the essence of life; the biggest, most meaningful, and dramatic differences in our lives-and in our world-are really just the result of a series of small, seemingly insignificant changes. ´´Amazing changes can occur in the most surprisingly small amounts of time,´´ says Allyson Lewis, author and senior executive at a major financial services firm. ´´In just seven minutes my life changed forever, in this book I will share exactly what happened to me and how it can happen to you.´´ In The Seven Minute Difference, Lewis motivates business professionals to grow through micro-actions that can be completed in as little as seven minutes. According to Lewis, small efforts such as two extra sales calls, a daily action plan, a review of a competitor´s product, or a change of schedule can make the difference between mediocrity and excellence. This book coaches readers to realize their full potential by focusing on four fundamental truths: Change begins to happen the moment you decide to change; you must want to change; you must expect change; you should enjoy the process of change. Drawing upon years of experience as a motivational speaker and financial advisor, Lewis shows how she has successfully used these principles to help thousands of corporate executives, financial advisors, insurance executives, entrepreneurs, accountants, and attorneys change their lives. Chapters are filled with concrete examples, anecdotes, and sage advice, such as ´´life is like luggage, there are limits to what you can take on the journey´´ and ´´if you want your life to be different, you must be different.´´ With humor and flair, The Seven Minute Difference spurs people to unlock their purpose, knowledge, and passion, and as a result, transform their lives at work and at home. Highlights: Allyson Lewis inspires listeners to: Define a mission and action plan that will support chang... 1. Language: English. Narrator: Brandon Massey. Audio sample: http://samples.audible.de/bk/acx0/005350de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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3 Steps to Your Job in the USA: Go from F-1 to ...
21,95 € *
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For the international student determined to intern or work in the U.S. and would prefer to listen to the book in the car or while relaxing with their headphones in the evening. The #1 job search book for international students, recommended by many University Career Centers and InternshipDesk. Contains valuable advice from successful international students, a proven 3 step approach from an acclaimed U.S. job search coach, and tips from university career services professionals and a top immigration attorney. 1. Language: English. Narrator: Gary Roelofs. Audio sample: http://samples.audible.de/bk/acx0/036373de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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How to Be a Tour Guide: The Essential Training ...
21,95 € *
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Includes Exclusive Audiobook Bonus Content - See Below Whether you just want a job that lets you travel the world for free, or you´re looking for a career that lets you set your own hours and do what you love, this audiobook will show you how to become a tour guide with clear, practical advice and easy to follow steps. It will teach you what you need to say, how to advertise your services and how the pros make their money and ask for tips. It will teach you how to start your first tour, how to get repeat business after you´ve finished it and even what life is really like ´out there on the road.´ Written by a Tour Guide with experience in guided tours across 15 countries and with contributions from experts all across the world, there´s no better way to start one of the best careers in the world. SNEAK PEEK: TABLE OF CONTENTS 1. Tour Guiding 101 2. The Different Faces of a Tour Guide: What the job actually involves3. Is there a Tour Guide in You? 4. Essentials of a Good Tour Manager: Including service, research and spieling advice5. Public Speaking: Including how to overcome anxiety, and how to ask for tips6. For Love or Money: Including how much you can earn as a guide7. Creating Your First Tour: Find the idea8. Creating Your First Tour: Create the route9. Creating Your First Tour: Setting a price10. How to Freelance11. Working for a Tour Agency: Including essential CV advice12. Marketing Plans13. Offline Marketing14. Online Marketing15. Lead and Control Large Groups16. Guiding Away from Home17. Dealing With Problems18. Advanced Advice19. Self-Improvement techniques20. Well What Are You Waiting For? 21. Bonus Content - 3 x Tip Spiels22. Bonus Content - Bus Spiel23. Bonus Content - Specialty Spiel24. Bonus Content - Socio-economic Spiel 1. Language: English. Narrator: Sean Householder, Sandra Murphy, Nick Manning. Audio sample: http://samples.audible.de/bk/acx0/069618de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Customer Care Excellence: How to Create an Effe...
15,95 € *
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Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that. In clear, practical language, this book takes you through how you can develop and sustain a customer-service focus within your company. Emphasizing both strategic and practical aspects of customer care, Customer Care Excellence explains how gaining customer commitment and motivating employees to deliver an excellent service at all your company´s touch points can ensure successful results and satisfied customers. This fully revised and updated edition includes new material examining the impact of social networking on customer behaviour and the emotional connection customers have with the brand, explaining how you can create a memorable customer experience. Author Sarah Cook takes you through the practical steps necessary to create a culture of customer focus and, crucially, shows how employee engagement leads to customer engagement. 1. Language: English. Narrator: Karen Cass. Audio sample: http://samples.audible.de/bk/brll/009741de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 06.12.2017
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Launch!: The Critical 90 Days from Idea to Mark...
18,95 € *
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A serial entrepreneur offers a plan for launching successful ventures. About 97 percent of a rocket´s fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those first few steps are absolutely critical. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during, and after opening your doors (literally or online). His approach is based on his experiences working with top entrepreneurs like Tony Robbins and Richard Branson, who taught him how to balance the two key sides of entrepreneurship: The personal side, including personal finances, relationships, and health. The business side, including raising capital, building teams, establishing partnerships, and closing sales. Duffy also draws on the true stories of other big names, such as Howard Schultz, Lou Holtz, and MC Hammer, to offer guidance on turning your vision into a full-fledged enterprise. 1. Language: English. Narrator: Scott Duffy. Audio sample: http://samples.audible.de/bk/reco/007647de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Business Plan: The Right Way to Create a Winnin...
16,95 € *
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Would you love the power, freedom, and control of being your own boss? Whether you want to (1) bring your brilliant idea to the marketplace, (2) firmly establish your new business on a solid foundation, or (3) be your own boss and control your own destiny, this audiobook will guide you through the process of creating a winning business plan the right way. Business plans are the heart and soul of any successful company. A business plan pulls together everything about your business and records it in a single document that will grow as your business grows. This plan can make or break your potential for success. The most successful business owners plan, manage, and lead their business toward success, by following a winning plan. You can do the same. Create a winning business plan. The business plan is the foundation for any successful business. Your business plan describes your operating structure, your products and services, your finances, and your marketing plans. When done correctly, it can increase the chances of your business thriving well beyond the first couple years. Gain all the great Benefits from a professional business plan! Whether you´re still dreaming up your very first business or you´ve already started building your new venture, this audiobook can help you learn strategies that can make the creation process go as smoothly as possible. Most importantly, if you apply what you listen to immediately, following the instructions in this audiobook, you can easily complete your business plan by the time you reach the end! You´re just a few short steps away from learning how to create an award-winning business plan! Maximize your success potential. Get this audiobook now! 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/094890de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Summary of The 4-Hour Workweek by Timothy Ferri...
4,95 € *
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Please note: This is key takeaways and analysis of the book and not the original book. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich is a manifesto calling for workers everywhere to rise up and flee their cubicles in pursuit of a life guided by their passions and not their paychecks. It offers a practical, step-by-step guide that can be followed by people who are not independently wealthy but who don´t want to be slaves to their jobs until retirement. Whether a person is an entrepreneur or an employee, he or she can follow this path. However, the steps to doing so will vary slightly. The American work culture is inherently flawed. Every day, millions of people willingly sacrifice the best years of their lives in service of a retirement that is decades away. Instead of embracing a desire to learn and grow throughout their lives, they work jobs they hate so that they might one day be able to relax in old age.... Inside this Instaread summary of The 4-Hour Workweek by Timothy Ferriss: Overview of the book Important people Key takeaways Analysis of key takeaways 1. Language: English. Narrator: Sam Scholl. Audio sample: http://samples.audible.de/bk/acx0/065053de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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