Angebote zu "Principles" (1.437.424 Treffer)

Beyond Advertising - Creating Value Through All...
20,99 € *
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Beyond Advertising - Creating Value Through All...
20,99 € *
ggf. zzgl. Versand

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising. WFOA.WHARTON.UPENN.EDU

Anbieter: ciando eBooks
Stand: 07.11.2017
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Take Command: 10 Leadership Principles I Learne...
16,95 € *
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Kelly Perdew, winner of The Apprentice 2, has what it takes to lead. His secret weapon: the principles he learned at West Point, as a U.S. Army Intelligence officer, and as an Airborne Ranger, principles that he´s applied to business with the same firepower determination that makes our military the best on the battlefield. In the military, there´s no margin for error. Wrong decisions are deadly decisions. Likewise, in business, wrong decisions can cost you your job. In Take Command, Kelly gives you an insider look at how business luminaries with military training, such as Donald Trump, Ross Perot, Marty Evans, Bill Coleman, and Roger Staubach, have achieved success through 10 essential principles: duty, impeccability, passion, perseverance, planning, teamwork, loyalty, flexibility, selfless service, and integrity. 1. Language: English. Narrator: Kelly Perdew and Brent Osborn. Audio sample: http://samples.audible.de/bk/blak/001400de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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The Experience - The 5 Principles of Disney Ser...
17,99 € *
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Anbieter: ciando eBooks
Stand: 12.12.2017
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The Experience - The 5 Principles of Disney Ser...
17,99 € *
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Anbieter: ciando eBooks
Stand: 07.11.2017
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Wired Differently: How to Spark Better Results ...
22,95 € *
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Wired Differently shares the compelling story of National Information Solutions Cooperative (NISC), a nearly 50-year-old technology business built on the cooperative model. NISC started out providing software and IT services for three rural cooperatives a half-century ago and has grown to 14 million end users in 49 US states or territories, and in Canada. Here is an organization where cooperative principles blend with leading-edge technologies to exceed expectations repeatedly - even those of Fortune 500 customers like T-Mobile and Walmart - and to attract recognition from industry giants, such as Computerworld and HDI. What are the secrets to NISC´s humble yet astounding success? Wired Differently explores the unique business model and leadership principles behind NISC´s impressive results. 1. Language: English. Narrator: Clay Jenkinson. Audio sample: http://samples.audible.de/bk/acx0/044426de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 06.12.2017
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The Seven Minute Difference: Small Steps to Big...
13,95 € *
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Do you want more? More hope, more joy, more fun and more fulfillment? Change is the essence of life; the biggest, most meaningful, and dramatic differences in our lives-and in our world-are really just the result of a series of small, seemingly insignificant changes. ´´Amazing changes can occur in the most surprisingly small amounts of time,´´ says Allyson Lewis, author and senior executive at a major financial services firm. ´´In just seven minutes my life changed forever, in this book I will share exactly what happened to me and how it can happen to you.´´ In The Seven Minute Difference, Lewis motivates business professionals to grow through micro-actions that can be completed in as little as seven minutes. According to Lewis, small efforts such as two extra sales calls, a daily action plan, a review of a competitor´s product, or a change of schedule can make the difference between mediocrity and excellence. This book coaches readers to realize their full potential by focusing on four fundamental truths: Change begins to happen the moment you decide to change; you must want to change; you must expect change; you should enjoy the process of change. Drawing upon years of experience as a motivational speaker and financial advisor, Lewis shows how she has successfully used these principles to help thousands of corporate executives, financial advisors, insurance executives, entrepreneurs, accountants, and attorneys change their lives. Chapters are filled with concrete examples, anecdotes, and sage advice, such as ´´life is like luggage, there are limits to what you can take on the journey´´ and ´´if you want your life to be different, you must be different.´´ With humor and flair, The Seven Minute Difference spurs people to unlock their purpose, knowledge, and passion, and as a result, transform their lives at work and at home. Highlights: Allyson Lewis inspires listeners to: Define a mission and action plan that will support chang... 1. Language: English. Narrator: Brandon Massey. Audio sample: http://samples.audible.de/bk/acx0/005350de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Magic for Malls - How You Can Teach Incredible ...
7,49 € *
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Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence, creativity and self-esteem, all of which are damaged through standardised schooling, under and over-parenting. The programme is presented as a handbook so you can use it with your staff to transform their lives by giving them the gift of great self-esteem, which sets them confidently on the road to success. Finally, theres a practical look at proven techniques to keep focus on service excellence, which led to steady and sure improvements in customer care. In a wide-ranging career, Stephen has advised leading property owners, leisure companies and retailers and has developed and run many unique restaurants. In this, his first book on the subject, he shares the insights on service excellence learned across 30 years, which will enable employers to apply the techniques which will transform their business.

Anbieter: ciando eBooks
Stand: 07.11.2017
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The Strategic Career: Let Business Principles G...
21,95 € *
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The Strategic Career provides listeners with the ultimate guide to career choices, both short term and long term. While other authors approach career development from the perspective of psychology and counseling, Bill Barnett demonstrates how business strategy concepts can successfully guide us as we chart our careers. Drawing on two decades of experience leading McKinsey & Company´s strategy practice as well as his popular Career Strategy courses at Yale and Rice University, he approaches the construction of a long-term career plan by looking at the main challenges professionals will face: developing and reaching long-term targets, surfacing opportunities, assessing career decisions, and staying on track. The Strategic Career is the ideal companion on your professional pathway. 1. Language: English. Narrator: John Eastman. Audio sample: http://samples.audible.de/bk/acx0/044423de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Real Estate Agent: Simple and Effective Strateg...
4,95 € *
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Are you hoping to up your game in the real estate market? Perhaps you just obtained your license and you need to get started the best way possible? You have come to the right book for how to learn some beginner´s strategies to get started in the real estate market. There are always going to be different scenarios. Each client you have will have different needs. You do need to be a salesperson who can read people, but beyond that skill there are certain strategy concepts you can utilize to improve your sales. What you will learn: How to get started Residential sales strategy Property management firm strategy How to launch a successful open house Networking strategies Listing strategies Advertising strategies This book aims to provide you with an overview of various strategies and suggestions that will help you better serve your clients. The strategies mentioned will need to be adapted for the situations you find yourself in. Do not think that these strategies are step by step. They are meant to help you think, to look for ways to serve your client outside the box of normal, and to be a critical thinker. Sometimes the suggestions are going to work just as described, and other times you will make more work for yourself than necessary. Until you become an expert in the market, with numerous sales under your belt, you will be in a learning process. In fact, all real estate agents are in a learning process. Each agent continues to learn how to adapt to the market, as the market changes. Once you have listen to this book, you will have a better understanding of certain strategies you can employ and adapt to fit your local market. Good luck and enjoy your success. 1. Language: English. Narrator: Pete Beretta. Audio sample: http://samples.audible.de/bk/acx0/080737de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 09.12.2017
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