In The Million-Dollar Financial Services Practice, author David J. Mullen, Jr., reveals how to become a top-producing financial advisor using the method he has taught at Merrill Lynch and is famous for in the industry. This comprehensive book combines marketing, prospecting, sales, and time-management techniques into a system that will help listeners build a successful and lucrative practice. Containing templates, scripts, letters, and 15 tried-and-true Market Action Plans, this indispensable guide shows listeners how to take their financial services practice to the million-dollar level and beyond. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Kevin Stillwell. Audio sample: http://samples.audible.de/bk/adbl/018501de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Customer service may soon be a thing of the past except for a few companies and organizations that pride themselves on providing their customers with extraordinary service. The U.S. is becoming a rude society. Fewer people care about or expect good customer service. Too many companies are living on past reputations. A new generation of senior executives has no idea what customer service is all about. The author attributes this to a society of people all thumbs about their pods, pads and berries and oblivious to the world around them. This book should be a must read by CEOs, senior managers and heads of PR and customer service at all companies, organizations and institutions as well as local, state and federal governments.The book cites how poor customer service or lack of it has caused and exacerbates crises. There are separate chapters on basics, listening, responding, telephone etiquette, and the problem of gate guardians as well as separate chapters for a more comprehensive look at the success of several companies including Amica Mutual Insurance Co., Marriott and Crystal Cruise Lines. The author, Rene A. Henry, draws from the successful practices of CEOs who know extraordinary customer service to provide the reader with a menu of proven ideas that can be adapted for any type of business, product or service. The book looks at how the Nordstrom family empowers its employees with ownership and entrepreneurialism. Why Amica Insurance has been honored time and again for 100 years for the way it treats its customers. How Carl Sewell became one of the nation´s largest luxury car dealers by turning one-time buyers into a lifetime customers. The way Amazon has profited from Jeff Bezos´ customer-centric philosophy. The importance Bill Marriott, Jr. places on management by walking around has made it the leader in the hotel business. Ukrops Supermarkets became a major regional chain with a contrarian strategy. Brad Tilden attr... 1. Language: English. Narrator: Margie Lenhart. Audio sample: http://samples.audible.de/bk/acx0/014183de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
In today´s healthcare maelstrom, therapists are often tossed aside - to the detriment of the patient, the profession, and society´s health. Unfortunately, doing therapy as usual does not often result in optimal outcomes or bottom line results for the patient or therapist. Therapists are struggling to carve out a fulfilling, profitable niche, an event that has left many discouraged and even disheartened. In Cash Therapy Practice, Paul Potter, PT, looks at the private practice model and turns it on its head. Most therapists follow the cash-based model not for the money, but for patient connection, something that is decidedly lacking in modern healthcare. Potter diligently outlines in this manifesto how every therapist can benefit from the advantages of a cash-based practice. It´s hard but not impossible to create a dream practice in today´s healthcare system - he´ll tell you why and how. Therapists will learn: How the shift in economics and the Internet has provided a direct connection with potential clients How to gain an edge marketing directly through social media to your ideal clients How a cash based practice will hone and perfect your skills How to take smart, professional risks How to decide if private practice, away from the large corporations or insurance middlemen, is best for you and your patients What kind of loss, if any, is acceptable in realizing your dream How to place a value on your service How to market directly to your ideal clients How to develop your team Why being yourself should be your focus Enjoy a front seat ride into a new way of thinking and a new way of doing business in the new healthcare economy. 1. Language: English. Narrator: Paul E. Potter - PT. Audio sample: http://samples.audible.de/bk/acx0/042113de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The growth and diversity of careers and career pathways within medicine and health care can be confusing, yet it reflects the evolution of modern medicine which relies upon a myriad of different specialists each able to contribute their own particular skills to the care and wellbeing of the patient or client. Careers within the NHS are many and varied, with opportunities to train not only as nurses and doctors but also as dieticians, occupational therapists, physiotherapists, and speech and language therapists. These are only a portion of the huge number of careers that are available to suit all tastes and abilities whether it is in medicine or support and technical staff there is something for everyone who is interested in health care. The use of rehabilitation in order to effect recovery and rebuild lives in a way that is meaningful to the client is foremost on the agenda for every therapist. But it also offers tremendous scope to the would-be practitioner, whether their interest lies in physical medicine or mental health, or a mixture of both. Occupational therapists for example, work in all sectors of the National Health Service including acute admission units; short and long stay units and community roles. Occupational therapy attracts mature students who may have had diverse backgrounds before choosing to study. An interest in psychology and communication may well be an incentive to study speech therapy. Speech and language specialists work in private practice as well as the NHS. Their work is varied with clients who might involve a child who has a cleft palate in the morning and then an adult suffering from Parkinson´s disease in the afternoon. Nursing and midwifery have always offered a varied career path, with options to train further in health visiting or district nursing, research, and specializations within medicine and psychiatric nursing. 1. Language: English. Narrator: Randelle Solomon. Audio sample: http://samples.audible.de/bk/acx0/080682de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
A step-by-step guide to designing and implementing an amazing customer service culture In today´s competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It´s not always clear what works and what doesn´t, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance. Unleashing Excellence gives you practical tools and step-by-step guidance tailored to your company´s individual customer service needs. It shows you how to navigate your teams through every step of the implementation process to achieve true customer service excellence. The book covers the training and education of your group, how to measure the quality of your service, how to build a culture of personal accountability, and how to recognize excellence and reward it. Fully revised to include updated information on the latest tools and best practices, as well as the stories and lessons learned from those organizations that have used the process described in the book. Offers proven best practices for designing and implementing an excellent customer service culture Simple format divides content into nine ´´leadership actions´´ that guide you through a step-by-step process Shows you how to build a common customer service vision for your entire organization Customer service is vital to the survival of your business. If you want to move your organization´s customer service practices from good to great, Unleashing Excellence is the key. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Kimberly Farr. Audio sample: http://samples.audible.de/bk/adbl/004918de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Colin Shaws new eBook, Unlocking the Hidden Customer Experience: Short Stories of Remarkable Practices that Ensure Success explores both the philosophy behind great Customer Experience and the best (and worst) real-world examples of them. As the founder and CEO of Beyond Philosophy and author of four best-selling books on Customer Experience, Shaw uses his expertise to point out where todays companies are using their Customer Experience to foster an environment conducive to Customer loyalty and retention-and where they arent. Many companies understand that having an excellent Customer Experience is the next great competitive differentiator for organizations. Fewer of them, however, understand the importance of creating a deliberate emotional and psychological experience that sends the right signals to meet Customers expectations. Companies must decide whether they want to delve into the emotions of their current experience and finesse them to evoke a deliberate response or be content with whatever happens by accident. Shaws book explains in detail what it takes to evoke the proper emotions from your Customer Experience at both a conscious and subconscious level. In each of his four sections, he illustrates his ideas with short story examples from recent headlines to give these concepts life. With his natural storytelling style and focus on practicality, his eBook is designed to help organizations take their Customer Experience to the next level. In other words, Shaw takes his readers beyond the philosophy and into the action of designing and implementing world-class Customer Experiences.
This book stitches together a complete design journey from beginning to end in a way that you´ve likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Fleet Cooper. Audio sample: http://samples.audible.de/bk/adbl/030068de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business. Packed with insights from face-to-face interviews with world-class business leaders (Tony Hsieh of Zappos, Virgin Brands’ Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this audio book distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step-by-step instructions and a compelling big-picture overview show you exactly how to:? Become a great leader—and get extraordinary results from everyone around you? Develop a great business plan—and structure your company to maximize every resource? Surround yourself with great people who are motivated to give their best? Offer a great product or service—identifying exactly what your market needs? Design a great marketing plan—and position your business as the preeminent provider? And much more! You’ll find no theory here—just practical steps you can take immediately, with simple explanations of exactly how to measure how well you’re doing at each step along the way. The clear-cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you’ll ever put your hands on. 1. Language: English. Narrator: Brian Tracy, Mark Thompson. Audio sample: http://samples.audible.de/bk/gdan/000496de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence, creativity and self-esteem, all of which are damaged through standardised schooling, under and over-parenting. The programme is presented as a handbook so you can use it with your staff to transform their lives by giving them the gift of great self-esteem, which sets them confidently on the road to success. Finally, theres a practical look at proven techniques to keep focus on service excellence, which led to steady and sure improvements in customer care. In a wide-ranging career, Stephen has advised leading property owners, leisure companies and retailers and has developed and run many unique restaurants. In this, his first book on the subject, he shares the insights on service excellence learned across 30 years, which will enable employers to apply the techniques which will transform their business.
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising.