Angebote zu "Media" (1.512.115 Treffer)

Beyond Advertising - Creating Value Through All...
20,99 € *
ggf. zzgl. Versand

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising.

Anbieter: ciando eBooks
Stand: 12.12.2017
Zum Angebot
Beyond Advertising - Creating Value Through All...
20,99 € *
ggf. zzgl. Versand

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising. WFOA.WHARTON.UPENN.EDU

Anbieter: ciando eBooks
Stand: 07.11.2017
Zum Angebot
Tracks Directory, Volume 10: Media , Hörbuch, D...
4,95 € *
ggf. zzgl. Versand

With national coverage of the first edition in 1997, Tracks found an eager audience, including many parents needing to inform their children´s choices for the future. Over 15 annual editions, the title has been revised and updated. The new edition carries work descriptions, listing pay scales and qualifications to degree level, with advice from professionals in the field, and chartered institutes. The 2017 edition covers over 150 career paths in 14 sections from banking and financial services to sports and fitness. Tracks aims to provide a reliable source of information that also gives an idea of the technical operation of each area. ´´I never knew there were so many opportunities,´´ a school student enthused at a presentation of the guide, an excitement we hope to preserve in the continued development of Tracks. Researchers for Tracks: Janet Barber has published a number of children´s books and adult craft books and part works, as well as working as a journalist for national newspapers and magazines, most recently specializing in public sector journalism. Nicholas James BA UCL, MA Kingston University. With Sarah Batiste he edited and published Cv Journal of Art & Crafts from 1988-1992, forming Cv Publications in 1992 and Cv/VAR Archive & Editions in 1995. Sarah James studied fine art at Goldsmiths College and Wimbledon School of Art, with further training in counselling and complementary health care. 1. Language: English. Narrator: Tiffany Marie Khoshaba. Audio sample: http://samples.audible.de/bk/acx0/077686de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
Zum Angebot
Catering & Hospitality, Service Professions, Tr...
4,95 € *
ggf. zzgl. Versand

Tracks Directory 3 gives information of careers in catering & hospitality, service professions, and travel & tourism. Tracks guides give information on over 150 professions, such as banking and financial services, catering and hospitality, construction, education, health care, land and sea work, law, government and administration, leisure and tourism, manufacturing crafts, marketing, media, service professions, and sports and fitness. Qualifications are listed from GCSE and NVQ to degree level. There are work descriptions and pay scales with advice and starter tips from chartered institutes and professionals in each area. 1. Language: English. Narrator: Tiffany Marie Khoshaba. Audio sample: http://samples.audible.de/bk/acx0/080272de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
Zum Angebot
Tracks Directory 1: Financial Services: Law, Go...
4,95 € *
ggf. zzgl. Versand

First published as Tracks: Plan of the Professions in 1997, the 15th revised and updated edition is published in 2017. It gives information for over 150 professions, which include pathways in the banking and financial services, catering and hospitality, construction, education, health care, land and sea work, law, government and administration, leisure and tourism, manufacturing crafts, marketing, media, services, and sports and fitness. Qualifications are listed from GCSE and NVQ to degree level. There are work descriptions and pay scales with advice and starter tips from chartered institutes and professionals in each area. You may possibly have thought, ´´Being an accountant is so boring, and anyway, I couldn´t cope with all those figures and balance sheets.´´ The fact is, you don´t have to be an Einstein to be a success in it and the opportunities are enormous. A career in finance today comes under several headings. Accountancy, keeping the books and balancing accounts, is probably the most traditional area. There are different branches of accountancy in cost accounting, management accounting, payroll, revenues and benefits, and work opportunities for it in the commercial and industrial sectors; in the NHS and local government and in the voluntary sector. In a business of any size, there is also going to be an auditing requirement, checking the records and figures to make sure they are accurate and are a fair representation of the financial situation. Insurance, also a finance career, is about assessing risk and hedging against it, in every sphere. It includes underwriting ships and aeroplanes and their passenger liabilities as well as working out personal insurance from motor cars to flood risks. Do you have to have a lot of qualifications to get into insurance? 1. Language: English. Narrator: Damien Connolly. Audio sample: http://samples.audible.de/bk/acx0/083063de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
Zum Angebot
Construction Industry, Land and Sea Work, Sport...
4,95 € *
ggf. zzgl. Versand

The fourth volume of the Tracks directory gives information about career pathways in construction, land and sea work, sports, and fitness. First published as Tracks: Plan of the Professions in 1997, the 15th revised and updated edition is published in 2017. It gives information of over 150 professions, which include pathways in the banking and financial services, catering and hospitality, construction, education, health care, land and sea work, law, government and administration, leisure and tourism, manufacturing crafts, marketing, media, services, sports, and fitness. Qualifications are listed from GCSE and NVQ to degree level. There are work descriptions and pay scales with advice and starter tips from chartered institutes and professionals in each area. 1. Language: English. Narrator: Korbid Thompson. Audio sample: http://samples.audible.de/bk/acx0/079717de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
Zum Angebot
5 Ways to Earn Money on Instagram (How to Make ...
4,95 € *
ggf. zzgl. Versand

Take a random guess at how many monthly users are active on Instagram. Four million? 100 million? You´re way off. The answer is a massive 300 million. That´s right, and that´s a good platform to make real money. In 2014 alone, Instagram grew by about 64 percent in terms of active users and became one of the fastest growing social-media networks around the world. Certainly Instagram is massive - and businesses are fully taking note of it. In translation: they are more than willing to pay popular users with many followers to post about their brands. Is taking photos and sharing them to the world a passion you love? Then you might just be staring at the next biggest opportunity to make money online. In this guide, we´ll skip the basics on setting up an account with Instagram and instead discuss the five most effective ways to make money online with Instagram. We´ll talk about growing your followers, making money, promoting your services and products, and more ways to generate good revenue from this popular social-media network. If you want to make money on Instagram, then you may want to listen up. 1. Language: English. Narrator: Richard Di Britannia. Audio sample: http://samples.audible.de/bk/acx0/037705de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
Zum Angebot
Cash Therapy Practice: Professional Freedom in ...
4,95 € *
ggf. zzgl. Versand

In today´s healthcare maelstrom, therapists are often tossed aside - to the detriment of the patient, the profession, and society´s health. Unfortunately, doing therapy as usual does not often result in optimal outcomes or bottom line results for the patient or therapist. Therapists are struggling to carve out a fulfilling, profitable niche, an event that has left many discouraged and even disheartened. In Cash Therapy Practice, Paul Potter, PT, looks at the private practice model and turns it on its head. Most therapists follow the cash-based model not for the money, but for patient connection, something that is decidedly lacking in modern healthcare. Potter diligently outlines in this manifesto how every therapist can benefit from the advantages of a cash-based practice. It´s hard but not impossible to create a dream practice in today´s healthcare system - he´ll tell you why and how. Therapists will learn: How the shift in economics and the Internet has provided a direct connection with potential clients How to gain an edge marketing directly through social media to your ideal clients How a cash based practice will hone and perfect your skills How to take smart, professional risks How to decide if private practice, away from the large corporations or insurance middlemen, is best for you and your patients What kind of loss, if any, is acceptable in realizing your dream How to place a value on your service How to market directly to your ideal clients How to develop your team Why being yourself should be your focus Enjoy a front seat ride into a new way of thinking and a new way of doing business in the new healthcare economy. 1. Language: English. Narrator: Paul E. Potter - PT. Audio sample: http://samples.audible.de/bk/acx0/042113de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
Zum Angebot
Magic for Malls - How You Can Teach Incredible ...
7,49 € *
ggf. zzgl. Versand

Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence, creativity and self-esteem, all of which are damaged through standardised schooling, under and over-parenting. The programme is presented as a handbook so you can use it with your staff to transform their lives by giving them the gift of great self-esteem, which sets them confidently on the road to success. Finally, theres a practical look at proven techniques to keep focus on service excellence, which led to steady and sure improvements in customer care. In a wide-ranging career, Stephen has advised leading property owners, leisure companies and retailers and has developed and run many unique restaurants. In this, his first book on the subject, he shares the insights on service excellence learned across 30 years, which will enable employers to apply the techniques which will transform their business.

Anbieter: ciando eBooks
Stand: 07.11.2017
Zum Angebot
Social Media Domination , Hörbuch, Digital, 1, ...
4,95 € *
ggf. zzgl. Versand

Dominate social media - now! Struggling to get your online business to the next level? Know you need to use social media to promote your brand but are unsure of where to start? Want to become a master at using Facebook and other forms of social media to your advantage? This book is your complete guide on how to dominate social media and take your brand to the next level. The widespread use of social media these days is overwhelming - the question is, as contemporary business owners who now need to capitalize on this, how do we use this to our advantage before our competitors do it first? Nowadays, it is not enough to just be savvy with the Internet, using the tried and true marketing techniques employed in that realm. Now if you want the best chances at reaching your audience, social media is your best ally. To add to this challenge, the way companies use social media is inherently different from the way companies have advertised previously. Even if you learn the ropes of how to use your chosen social media platforms, you need to learn the most modern techniques of building a connection with your customers. A preview of what you´ll learn: Detailed analysis on the principle of interconnectivity How successful businesses use social media and what you can do to replicate their success Simple strategies on using Facebook to reach thousands of customers Top six tips to use Twitter to grow your brand popularity Best ways to use YouTube to leave a lasting impression Instant ways to use Instagram to bring your product to the top How to use LinkedIn to increase your public profile How to effectively market your brand Unlock key secrets of social media domination And much more! Don´t leave money on the table - bring your online business to the next level and make your brand stand out. 1. Language: English. Narrator: Jeff Machado. Audio sample: http://samples.audible.de/bk/acx0/047519de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
Zum Angebot