FastKnowledge delivers up-to-the-minute information covering everything on marketing basics in only 40 minutes of listening. This book is written to give essential information in a straight-to-the-point, easy to understand format. We have cut out the technical jargon and unnecessary filler to ensure you get the essential information you need to move your career forward with confidence. This guide will describe how the consumers make their choice when it comes to product and provider selection and why it is so important to stay focused on their needs and wants. You should be able to deliver your service to the right people if you are to be successful. Marketing is all about making people happy. Marketing is about getting what you want while providing what is needed from you. Moreover, it is very important to have fruitful and adequate communication with the customers in order to get through to them and present your product. This will help you project the desired image of your product or service and to get the targeted group of people acquainted with your offer. 1. Language: English. Narrator: Saethon Williams. Audio sample: http://samples.audible.de/bk/acx0/038517/bk_acx0_038517_sample.mp3. Digital audiobook in aax.
Discover Content Marketing Secrets that will maximize your online profits! Content marketing works based on the idea that modern consumers are sick of being marketed to directly and are wary of anything that even begins to sound like a sales pitch. Providing them with legitimate, non-promotional content allows them to come to value your own personal brand along with the products or services you are providing to the point that when they are ready to pull the trigger and make a purchase that falls under your sphere of influence they naturally think about you first without ever feeling as though they are being pressured into anything. If you have spent any amount of time practicing or learning about content marketing then you know this is the case, Unfortunately, your competition knows it too which is why you need to take special care to do absolutely everything in your power in order to give yourself an edge. That´s where Content Marketing: Internet Marketing Secrets that Will Maximize Your Profits comes into play. This book is designed to be a high-level look at various ways you can tweak your existing content marketing strategy to ensure it is as effective as possible. It doesn´t matter what type of content you are creating, there are ways to customize it even further. Likewise, you can always do more to increase your conversions, provide captivating visual content and market to the growing trend of mobile content consumption. When it comes to content marketing, resting on your laurels is a surefire way to be left in the dust and this book will provide you with the tools you need to look at your content marketing strategy in a new light that will help to ensure you are always at the head of the pack. You have already done all the legwork and put in the time to build something meaningful around your brand, now all you need to do is add the finishing touches. So, what are you waiting for? Learn what your content marketing strategy nee... 1. Language: English. Narrator: Dean Eby. Audio sample: http://samples.audible.de/bk/acx0/097896/bk_acx0_097896_sample.mp3. Digital audiobook in aax.
Webinars are the hot service for speakers, trainers, and consultants. Corporate clients, organizations, and associations deliver training and information over the Web, so you need to know how to expand your offerings using this medium. Webinars (Web-based seminars), sound like they are complicated, but with some basic information and guidance, even techno-neophytes can add these to their services with little effort. You can get paid well to deliver a virtual presentation globally from the comfort of your home or office.This session is a first for SNN: it will be delivered as a webinar so you get to experience what your audience will see and hear. Whether you have previously conducted webinars, only attended one or never been involved with this delivery mechanism, Dave will provide his trademark ´´practical, not technical´´ advice to help you determine how webinars can work for you.What you will learn: What a webinar is and how it is different from a teleseminar What equipment or services you need to hold a webinar and how to pick from the many services out there How to price and sell a webinar, publicly or in-house How to set up and deliver a webinar for maximum effectiveness What other services you can offer with this technology 1. Language: English. Narrator: Dave Paradi. Audio sample: http://samples.audible.de/sp/spnn/000042/sp_spnn_000042_sample.mp3. Digital audiobook in aax.
Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a creative fashion, rework it for a different audience, raise the perceived value (and the price!) and add meaningful, easy-to-produce items to your product line. Marcia Yudkin´s provocative, idea-packed audiobook provides ideas and helpful resources for oodles of profitable content transformations. The Advanced Guide to Information Marketing, describing 125 ways to earn money from knowledge, passion, and content, is the next best thing to being able to be in dozens of places at the same time, earning money in each. Easily and repeatedly, create additional income streams by injecting previous and new work with a smidgen of fun and imagination. Like an angelic version of ´´The Sorcerer´s Apprentice´´, your intellectual property multiplies without much effort on your part, so that you reach new markets and sell more products and services to existing customers. Exponentially grow your income with this brainstorming tool that you´ll want to use again and again. In addition to the 125 content repurposing ideas, The Advanced Guide to Information Marketing includes tips on avoiding common content repurposing mistakes, a checklist for your information marketing sales page, and three sample information publishing press releases. Marcia Yudkin has been a content entrepreneur since childhood, when she read poems she had written on a local TV show and published a newspaper for her relatives. Her 16 books include Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection, and 6 Steps to Free Publicity, now in its third edition. 1. Language: English. Narrator: Marcia Yudkin. Audio sample: http://samples.audible.de/bk/bigh/000483/bk_bigh_000483_sample.mp3. Digital audiobook in aax.
In order to grow and survive in business, boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market. This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation´s profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to write newsletters and e-newsletters. There are lots of tips and techniques, and a ´´bullet point´´ summary at the end of each chapter for easy reference. 1. Language: English. Audio sample: http://samples.audible.de/bk/summ/000052/bk_summ_000052_sample.mp3. Digital audiobook in aax.
With national coverage of the first edition in 1997, Tracks found an eager audience, including many parents needing to inform their children´s choices for the future. Over 15 annual editions, the title has been revised and updated. The new edition carries several work descriptions, listing pay scales and qualifications to degree level, with advice from professionals in the field and chartered institutes. The contact pages cross-reference with web-linked files in Tracks DVD. The 2017 edition covers over 150 career paths in 14 sections from banking and financial services to sports and fitness. Tracks aims to provide a reliable source of information that also gives an idea of the technical operation of each area. ´´I never knew there were so many opportunities,´´ a school student enthused at a presentation of the guide; an excitement we hope to preserve in the continued development of Tracks. (Nicholas James, series editor, Tracks Directory) Researchers, Tracks: Janet Barber has published a number of children´s books and adult craft books and part works, as well as working as a journalist for national newspapers and magazines, most recently specializing in public sector journalism. Nicholas James BA UCL, MA Kingston University. With Sarah Batiste, he edited and published CV Journal of Art and Crafts 1988-92, forming CV Publications in 1992 and CV/VAR Archive and Editions in 1995. Sarah James studied fine art at Goldsmiths College and Wimbledon School of Art, with further training in counselling and complementary health care. 1. Language: English. Narrator: Mark Kovar. Audio sample: http://samples.audible.de/bk/acx0/077985/bk_acx0_077985_sample.mp3. Digital audiobook in aax.
Tracks Directory 3 gives information of careers in catering & hospitality, service professions, and travel & tourism. Tracks guides give information on over 150 professions, such as banking and financial services, catering and hospitality, construction, education, health care, land and sea work, law, government and administration, leisure and tourism, manufacturing crafts, marketing, media, service professions, and sports and fitness. Qualifications are listed from GCSE and NVQ to degree level. There are work descriptions and pay scales with advice and starter tips from chartered institutes and professionals in each area. 1. Language: English. Narrator: Tiffany Marie Khoshaba. Audio sample: http://samples.audible.de/bk/acx0/080272/bk_acx0_080272_sample.mp3. Digital audiobook in aax.
First published as Tracks: Plan of the Professions in 1997, the 15th revised and updated edition is published in 2017. It gives information for over 150 professions, which include pathways in the banking and financial services, catering and hospitality, construction, education, health care, land and sea work, law, government and administration, leisure and tourism, manufacturing crafts, marketing, media, services, and sports and fitness. Qualifications are listed from GCSE and NVQ to degree level. There are work descriptions and pay scales with advice and starter tips from chartered institutes and professionals in each area. You may possibly have thought, ´´Being an accountant is so boring, and anyway, I couldn´t cope with all those figures and balance sheets.´´ The fact is, you don´t have to be an Einstein to be a success in it and the opportunities are enormous. A career in finance today comes under several headings. Accountancy, keeping the books and balancing accounts, is probably the most traditional area. There are different branches of accountancy in cost accounting, management accounting, payroll, revenues and benefits, and work opportunities for it in the commercial and industrial sectors; in the NHS and local government and in the voluntary sector. In a business of any size, there is also going to be an auditing requirement, checking the records and figures to make sure they are accurate and are a fair representation of the financial situation. Insurance, also a finance career, is about assessing risk and hedging against it, in every sphere. It includes underwriting ships and aeroplanes and their passenger liabilities as well as working out personal insurance from motor cars to flood risks. Do you have to have a lot of qualifications to get into insurance? 1. Language: English. Narrator: Damien Connolly. Audio sample: http://samples.audible.de/bk/acx0/083063/bk_acx0_083063_sample.mp3. Digital audiobook in aax.
The fourth volume of the Tracks directory gives information about career pathways in construction, land and sea work, sports, and fitness. First published as Tracks: Plan of the Professions in 1997, the 15th revised and updated edition is published in 2017. It gives information of over 150 professions, which include pathways in the banking and financial services, catering and hospitality, construction, education, health care, land and sea work, law, government and administration, leisure and tourism, manufacturing crafts, marketing, media, services, sports, and fitness. Qualifications are listed from GCSE and NVQ to degree level. There are work descriptions and pay scales with advice and starter tips from chartered institutes and professionals in each area. 1. Language: English. Narrator: Korbid Thompson. Audio sample: http://samples.audible.de/bk/acx0/079717/bk_acx0_079717_sample.mp3. Digital audiobook in aax.
In this audio recording, author and professional speaker Denny Andrews covers the key skill sets needed for a successful business career and gives simple exercises to develop those skills for successful relationships.The topics covered include leadership and its 10 requirements; thinking outside the box when it comes to marketing and promotion; delivering over-and-above customer service; and defining and implementing your customer´s experience.The audio closes with hard-to-find communication tools and information available on the Internet to save time and money. There are exercises for making your point, giving one minute sales presentations (which we all do every day), becoming a master listener and questioner, and finally, some little-known Internet technologies that help to bring everything together. 1. Language: English. Audio sample: http://samples.audible.de/sp/made/000281/sp_made_000281_sample.mp3. Digital audiobook in aax.