The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising. WFOA.WHARTON.UPENN.EDU
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether youre selling luxury products or high value bespoke professional services - is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody Luxury. You need to look, speak, and move Luxury. The true luxury attitude is not submissive nor is it hauteur - it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customers decision process is unlike that of other customers. While emotion is important when selling anything to anyone - with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customers motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship. Francis Srun is the Founding Director of Consultancy firm, Retail Performance. Previously, he had been Managing Director Pacific Asia for Maison Boucheron, a French luxury jewelry house. Fluent in French, English and Chinese. Sruns international career path has seen him work in France, Switzerland, China, Taiwan and Hong Kong. With over 20 years experience spanning both high end Luxury Sales and Marketing, with houses like Maison Piaget, Ralph Lauren, and Boucheron and mass distribution operations like French Hypermarket Carrefour, French Press Distributor Lagardère Services, Francis Srun is a recognized expert in retail sales. In 2013 he published Vendre Le Luxe , the first book in French about selling luxury, presenting selling techniques and customer psychology. He is a regular speaker on Luxury, Asia, Retail and Affluent customers.
FastKnowledge delivers up-to-the-minute information covering everything on marketing basics in only 40 minutes of listening. This book is written to give essential information in a straight-to-the-point, easy to understand format. We have cut out the technical jargon and unnecessary filler to ensure you get the essential information you need to move your career forward with confidence. This guide will describe how the consumers make their choice when it comes to product and provider selection and why it is so important to stay focused on their needs and wants. You should be able to deliver your service to the right people if you are to be successful. Marketing is all about making people happy. Marketing is about getting what you want while providing what is needed from you. Moreover, it is very important to have fruitful and adequate communication with the customers in order to get through to them and present your product. This will help you project the desired image of your product or service and to get the targeted group of people acquainted with your offer. ungekürzt. Language: English. Narrator: Saethon Williams. Audio sample: http://samples.audible.de/bk/acx0/038517de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a creative fashion, rework it for a different audience, raise the perceived value (and the price!) and add meaningful, easy-to-produce items to your product line. Marcia Yudkin´s provocative, idea-packed audiobook provides ideas and helpful resources for oodles of profitable content transformations. The Advanced Guide to Information Marketing, describing 125 ways to earn money from knowledge, passion, and content, is the next best thing to being able to be in dozens of places at the same time, earning money in each. Easily and repeatedly, create additional income streams by injecting previous and new work with a smidgen of fun and imagination. Like an angelic version of ´´The Sorcerer´s Apprentice´´, your intellectual property multiplies without much effort on your part, so that you reach new markets and sell more products and services to existing customers. Exponentially grow your income with this brainstorming tool that you´ll want to use again and again. In addition to the 125 content repurposing ideas, The Advanced Guide to Information Marketing includes tips on avoiding common content repurposing mistakes, a checklist for your information marketing sales page, and three sample information publishing press releases. Marcia Yudkin has been a content entrepreneur since childhood, when she read poems she had written on a local TV show and published a newspaper for her relatives. Her 16 books include Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection, and 6 Steps to Free Publicity, now in its third edition. ungekürzt. Language: English. Narrator: Marcia Yudkin. Audio sample: http://samples.audible.de/bk/bigh/000483de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Six Sigma goes in to the details of improving customer service, generating business expansion, and gaining knowledge about the service sectors business processes. Most service industries revolve around areas of finance, human resources, and sales and marketing. Hence, Six Sigma delves deeply into the subject of soft skills. Six Sigma can be applied to a company that provides housekeeping services. Firstly, the companies working processes would need to be understood. Using the DMIAC method or the define-measure-improve-analyze-control method, Six Sigma can definitely implement quality in any industry. As the main aim of this methodology is to reduce defects, the first step would be detecting the particular defect. Secondly, data will be collected to observe how, why, and how often these defects occur. Next, the Six Sigma team implements an outstanding-employees method of working as the normal method for all employees. Finally, new employees are taught the correct techniques. ungekürzt. Language: English. Narrator: Samuel Fleming. Audio sample: http://samples.audible.de/bk/acx0/020104de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
With national coverage of the first edition in 1997, Tracks found an eager audience, including many parents needing to inform their children´s choices for the future. Over 15 annual editions, the title has been revised and updated. The new edition carries several work descriptions, listing pay scales and qualifications to degree level, with advice from professionals in the field and chartered institutes. The contact pages cross-reference with web-linked files in Tracks DVD. The 2017 edition covers over 150 career paths in 14 sections from banking and financial services to sports and fitness. Tracks aims to provide a reliable source of information that also gives an idea of the technical operation of each area. ´´I never knew there were so many opportunities,´´ a school student enthused at a presentation of the guide; an excitement we hope to preserve in the continued development of Tracks. (Nicholas James, series editor, Tracks Directory) Researchers, Tracks: Janet Barber has published a number of children´s books and adult craft books and part works, as well as working as a journalist for national newspapers and magazines, most recently specializing in public sector journalism. Nicholas James BA UCL, MA Kingston University. With Sarah Batiste, he edited and published CV Journal of Art and Crafts 1988-92, forming CV Publications in 1992 and CV/VAR Archive and Editions in 1995. Sarah James studied fine art at Goldsmiths College and Wimbledon School of Art, with further training in counselling and complementary health care. ungekürzt. Language: English. Narrator: Mark Kovar. Audio sample: http://samples.audible.de/bk/acx0/077985de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
In order to grow and survive in business, boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market. This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation´s profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to write newsletters and e-newsletters. There are lots of tips and techniques, and a ´´bullet point´´ summary at the end of each chapter for easy reference. ungekürzt. Language: English. Audio sample: http://samples.audible.de/bk/summ/000052de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Tracks Directory 3 gives information of careers in catering & hospitality, service professions, and travel & tourism. Tracks guides give information on over 150 professions, such as banking and financial services, catering and hospitality, construction, education, health care, land and sea work, law, government and administration, leisure and tourism, manufacturing crafts, marketing, media, service professions, and sports and fitness. Qualifications are listed from GCSE and NVQ to degree level. There are work descriptions and pay scales with advice and starter tips from chartered institutes and professionals in each area. ungekürzt. Language: English. Narrator: Tiffany Marie Khoshaba. Audio sample: http://samples.audible.de/bk/acx0/080272de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
First published as Tracks: Plan of the Professions in 1997, the 15th revised and updated edition is published in 2017. It gives information for over 150 professions, which include pathways in the banking and financial services, catering and hospitality, construction, education, health care, land and sea work, law, government and administration, leisure and tourism, manufacturing crafts, marketing, media, services, and sports and fitness. Qualifications are listed from GCSE and NVQ to degree level. There are work descriptions and pay scales with advice and starter tips from chartered institutes and professionals in each area. You may possibly have thought, ´´Being an accountant is so boring, and anyway, I couldn´t cope with all those figures and balance sheets.´´ The fact is, you don´t have to be an Einstein to be a success in it and the opportunities are enormous. A career in finance today comes under several headings. Accountancy, keeping the books and balancing accounts, is probably the most traditional area. There are different branches of accountancy in cost accounting, management accounting, payroll, revenues and benefits, and work opportunities for it in the commercial and industrial sectors; in the NHS and local government and in the voluntary sector. In a business of any size, there is also going to be an auditing requirement, checking the records and figures to make sure they are accurate and are a fair representation of the financial situation. Insurance, also a finance career, is about assessing risk and hedging against it, in every sphere. It includes underwriting ships and aeroplanes and their passenger liabilities as well as working out personal insurance from motor cars to flood risks. Do you have to have a lot of qualifications to get into insurance? ungekürzt. Language: English. Narrator: Damien Connolly. Audio sample: http://samples.audible.de/bk/acx0/083063de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
In The Million-Dollar Financial Services Practice, author David J. Mullen, Jr., reveals how to become a top-producing financial advisor using the method he has taught at Merrill Lynch and is famous for in the industry. This comprehensive book combines marketing, prospecting, sales, and time-management techniques into a system that will help listeners build a successful and lucrative practice. Containing templates, scripts, letters, and 15 tried-and-true Market Action Plans, this indispensable guide shows listeners how to take their financial services practice to the million-dollar level and beyond. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Kevin Stillwell. Audio sample: http://samples.audible.de/bk/adbl/018501de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.