As an IT manager you understand the value of technology. It´s what provides our teams with the tools that we can use to accomplish great things for our company. The challenge that we run into is that technology is always changing. This means that as an IT manager you have a responsibility to stay on top of all of the various technologies that your team will be called on to make use of. This includes Web 3.0 technologies, things that work in the world of retail shopping, and the latest developments in keeping those cyber criminals out of your company´s networks. What You´ll Find Inside:Maybe it is Time for IT Leaders to Go Shopping to Learn New TricksJust Whose Job Is Network Security Anyway? Why Cloud Computing Won´t Work For Every IT ProjectIT Managers Need to Realize that Virtualization Isn´t All That It´s Cracked Up to BeOur jobs are by their very nature complex. We need to understand what the company expects of us - are we the ones who are responsible for securing the company network or does this task belong to someone else? As more and more services become available to us, we are the ones that the company will turn to in order to determine what on-demand services need to be acquired. As we create solutions, we´ll need to understand when open source solutions may provide us with the best technology. Cloud computing is a hot topic, but we need to be able to determine if it´s right for our company. Finally, virtualization is currently in vogue but is it the right answer in every situation? This book has been created to provide you with the insights into today´s latest technologies that you are going to need in order to direct your team. The goal is to provide you with the knowledge that you are going to need in order to determine what technology to use in what situation. For more information on what it takes to be a great IT manager, check 1. Language: English. Narrator: Jim Anderson. Audio sample: http://samples.audible.de/bk/acx0/025282/bk_acx0_025282_sample.mp3. Digital audiobook in aax.
Includes Exclusive Audiobook Bonus Content - See Below Whether you just want a job that lets you travel the world for free, or you´re looking for a career that lets you set your own hours and do what you love, this audiobook will show you how to become a tour guide with clear, practical advice and easy to follow steps. It will teach you what you need to say, how to advertise your services and how the pros make their money and ask for tips. It will teach you how to start your first tour, how to get repeat business after you´ve finished it and even what life is really like ´out there on the road.´ Written by a Tour Guide with experience in guided tours across 15 countries and with contributions from experts all across the world, there´s no better way to start one of the best careers in the world. SNEAK PEEK: TABLE OF CONTENTS 1. Tour Guiding 101 2. The Different Faces of a Tour Guide: What the job actually involves3. Is there a Tour Guide in You? 4. Essentials of a Good Tour Manager: Including service, research and spieling advice5. Public Speaking: Including how to overcome anxiety, and how to ask for tips6. For Love or Money: Including how much you can earn as a guide7. Creating Your First Tour: Find the idea8. Creating Your First Tour: Create the route9. Creating Your First Tour: Setting a price10. How to Freelance11. Working for a Tour Agency: Including essential CV advice12. Marketing Plans13. Offline Marketing14. Online Marketing15. Lead and Control Large Groups16. Guiding Away from Home17. Dealing With Problems18. Advanced Advice19. Self-Improvement techniques20. Well What Are You Waiting For? 21. Bonus Content - 3 x Tip Spiels22. Bonus Content - Bus Spiel23. Bonus Content - Specialty Spiel24. Bonus Content - Socio-economic Spiel 1. Language: English. Narrator: Sean Householder, Sandra Murphy, Nick Manning. Audio sample: http://samples.audible.de/bk/acx0/069618/bk_acx0_069618_sample.mp3. Digital audiobook in aax.
What is the cost of losing a customer? In today´s competitive environment, it is a cost no business can afford. Do the math. It costs you up to 4 times more to get a new customer than it does to retain an existing one. However, that does not even take into account the fact that an unhappy customer will tell an average of 20 customers about their bad experiences, while a satisfied customer will only tell 10 people about their good experiences. This means you have to make twice as many customers happy as unhappy - just to break even! Dr. Tony Alessandra teaches how employees in all areas of your business can easily and quickly increase their customer service skills - anyone from secretaries to managers to the CEO him/herself! Why not invest in a proven system today and learn skills that will secure committed and active customers for you and your business? How can you afford not to? I have laid it all out for you here - over 35 years of the customer service secrets that have helped me tremendously in my own business career and saved me from many ruined customer relationships along the way. 1. Language: English. Narrator: Dr. Tony Alessandra. Audio sample: http://samples.audible.de/sp/ales/000036/sp_ales_000036_sample.mp3. Digital audiobook in aax.
Probably just like yourself, I searched the Internet for years and spent more money than I could afford at the time. I was trying to get out of the rat race to build the life of my dreams working from home, online, doing something that I loved or at least didn´t hate as much as my current job. And trust me when I tell you it wasn´t easy, but I didn´t give up, and now I live the dot-com lifestyle. For the past 10 years, I have learned many ways anyone can use to earn an online income. I just want to share with you all I have learned throughout my last 10 years of searching and, at last, finding numerous ways to earn a good income online. It´s ironic that most of the things I´ll be sharing with you take no money or very little to get started. Yes, you´ll probably want to enhance your skills, products, or services along the way, but that´s entirely up to you. I personally like to start with as little investment as I can possibly manage and see how it goes. And then if I see it works, I double up my efforts and my investment if necessary. 1. Language: English. Narrator: Katherine Thompson. Audio sample: http://samples.audible.de/bk/acx0/040373/bk_acx0_040373_sample.mp3. Digital audiobook in aax.
Would you love the power, freedom, and control of being your own boss? Whether you want to (1) bring your brilliant idea to the marketplace, (2) firmly establish your new business on a solid foundation, or (3) be your own boss and control your own destiny, this audiobook will guide you through the process of creating a winning business plan the right way. Business plans are the heart and soul of any successful company. A business plan pulls together everything about your business and records it in a single document that will grow as your business grows. This plan can make or break your potential for success. The most successful business owners plan, manage, and lead their business toward success, by following a winning plan. You can do the same. Create a winning business plan. The business plan is the foundation for any successful business. Your business plan describes your operating structure, your products and services, your finances, and your marketing plans. When done correctly, it can increase the chances of your business thriving well beyond the first couple years. Gain all the great Benefits from a professional business plan! Whether you´re still dreaming up your very first business or you´ve already started building your new venture, this audiobook can help you learn strategies that can make the creation process go as smoothly as possible. Most importantly, if you apply what you listen to immediately, following the instructions in this audiobook, you can easily complete your business plan by the time you reach the end! You´re just a few short steps away from learning how to create an award-winning business plan! Maximize your success potential. Get this audiobook now! 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/094890/bk_acx0_094890_sample.mp3. Digital audiobook in aax.
Food Service Managers: Job Hunting - A Practical Manual for Job-Hunters and Career Changers: Stephen Gladwell
Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence, creativity and self-esteem, all of which are damaged through standardised schooling, under and over-parenting. The programme is presented as a handbook so you can use it with your staff to transform their lives by giving them the gift of great self-esteem, which sets them confidently on the road to success. Finally, theres a practical look at proven techniques to keep focus on service excellence, which led to steady and sure improvements in customer care. In a wide-ranging career, Stephen has advised leading property owners, leisure companies and retailers and has developed and run many unique restaurants. In this, his first book on the subject, he shares the insights on service excellence learned across 30 years, which will enable employers to apply the techniques which will transform their business.
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising.