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Survey of Career Services Offices in Higher Edu...
139,49 € *
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Survey of Career Services Offices in Higher Education: Primary Research Group Staff

Anbieter: Hugendubel.de
Stand: 14.05.2018
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Wheres the Wisdom in Service-Learning?
47,99 € *
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The servicelearning field is 50 years old in the United States. Much has been developed over that time in the fields of K12 schooling, higher education, and community organizations. People who have been involved in the movement have worked individually and collaboratively to include servicelearning as an effective pedagogy and program in educational settings. They have created opportunities for students, teachers, faculty, and community members to learn about academic content and personal commitment to serving others for social change and community impact. In this book we hear from individuals who have been involved in the effort for more than 30 or 40 years about what they have learned from their experiences and what wisdom they can share with others who will be involved for the next several decades. Their experience, insight, and understanding will hopefully help younger people to improve and expand on the movement and place servicelearning and community engagement as a regular part of American education. Robert Shumer has been a stalwart of the service learning movement for decades. Hes a practitioner, a researcher, an experimenter. This book gives valuable perspective for all of us going forward. Paul Loeb , Author of Soul of a Citizen At a moment when many are asking how higher education can better serve our democracy, Robert Shumers book reminds us that we still have much to learn from those who built the movement for community engagement through service learning. As befits the field, the chapters in this book derive wisdom from experience and, in so doing, give us insight and inspiration for identifying the way forward. Andrew J. Seligsohn , President, Campus Compact This book provides a strong foundation for promoting discussions on how the servicelearning movement has evolved over the past 3040 years. Rob Shumer has pulled together several key leaders in the servicelearning movement to share their stories and experiences. This book will be useful to a younger generation of servicelearning practitioners and faculty who will continue to build the field that these pioneers so generously cultivated. Elaine K. Ikeda, Ph.D. Executive Director, California Campus Compact

Anbieter: ciando eBooks
Stand: 07.11.2017
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Magic for Malls - How You Can Teach Incredible ...
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Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence, creativity and self-esteem, all of which are damaged through standardised schooling, under and over-parenting. The programme is presented as a handbook so you can use it with your staff to transform their lives by giving them the gift of great self-esteem, which sets them confidently on the road to success. Finally, theres a practical look at proven techniques to keep focus on service excellence, which led to steady and sure improvements in customer care. In a wide-ranging career, Stephen has advised leading property owners, leisure companies and retailers and has developed and run many unique restaurants. In this, his first book on the subject, he shares the insights on service excellence learned across 30 years, which will enable employers to apply the techniques which will transform their business.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Beyond Advertising - Creating Value Through All...
20,99 € *
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Beyond Advertising - Creating Value Through All...
20,99 € *
ggf. zzgl. Versand

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising. WFOA.WHARTON.UPENN.EDU

Anbieter: ciando eBooks
Stand: 07.11.2017
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Corporate Gifts - All You Need to Know
2,99 € *
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A corporate gift is a gift purchased for employees, executives, stockholders or customers of a business. Corporate gifts may be purchased for many different reasons.The first and foremost function of the corporate gift is to provide a means of thanking people for their contributions to your company. This may be thanking employees for all their hard work, or thanking clients for their business. Providing people with a gift of thanks is an excellent means of ensuring clients will provide you with return business, and will also aid in keeping staff morale high. Gifts to clients (particularly gifts that will last for a substantial amount of time and will be able to be used on a repeated basis) will ensure that your customer will be reminded of your services on a frequent basis. This will increase chances of repeat business with that client and will also increase chances of referrals for your business.When providing corporate gifts for customers and clientele, many companies opt for small, useful items that are emblazoned with the company logo. By providing such items, it is possible to obtain repeat business, new business and new business through referrals, as the company logo is able to remain present in the minds of those who receive the corporate gift. A promotional gift is a great way to ensure that you will be the company people call when a particular service is required. Studies have shown that these types of personalized corporate gifts are an excellent means of increasing response rates, and of improving the profile of your company.Corporate gifts are included under the customer service category. By providing your clientele with a gift, not only will it serve to thank them for their business, it will also serve as a means of building rapport to ultimately gain their repeat business, loyalty and to hopefully encourage them to refer your name on to others requiring a particular service. Thus the corporate gift will also serve as a powerful marketing tool.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Luxury Selling - Lessons from the world of luxu...
35,69 € *
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Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether youre selling luxury products or high value bespoke professional services - is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody Luxury. You need to look, speak, and move Luxury. The true luxury attitude is not submissive nor is it hauteur - it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customers decision process is unlike that of other customers. While emotion is important when selling anything to anyone - with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customers motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship. Francis Srun is the Founding Director of Consultancy firm, Retail Performance. Previously, he had been Managing Director Pacific Asia for Maison Boucheron, a French luxury jewelry house. Fluent in French, English and Chinese. Sruns international career path has seen him work in France, Switzerland, China, Taiwan and Hong Kong. With over 20 years experience spanning both high end Luxury Sales and Marketing, with houses like Maison Piaget, Ralph Lauren, and Boucheron and mass distribution operations like French Hypermarket Carrefour, French Press Distributor Lagardère Services, Francis Srun is a recognized expert in retail sales. In 2013 he published Vendre Le Luxe , the first book in French about selling luxury, presenting selling techniques and customer psychology. He is a regular speaker on Luxury, Asia, Retail and Affluent customers.

Anbieter: ciando eBooks
Stand: 02.04.2018
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Message Me - The Future of Customer Service in ...
11,89 € *
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Social media, mobile messaging and artificial intelligence are changing customer service forever. Are you ready for the change?

Anbieter: ciando eBooks
Stand: 16.04.2018
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Service Design for Business - A Practical Guide...
19,99 € *
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A practical approach to better customer experience through service design Service Design for Business helps you transform your customers experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers needs and demands, and provides concrete strategy that can be implemented immediately. Youll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers fingertips. With unprecedented choice, consumers are demanding more than just a great product-the organizations coming out on top are designing and delivering experiences tailored to their customers wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Service Design for Business - A Practical Guide...
19,99 € *
ggf. zzgl. Versand

A practical approach to better customer experience through service design Service Design for Business helps you transform your customers experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers needs and demands, and provides concrete strategy that can be implemented immediately. Youll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers fingertips. With unprecedented choice, consumers are demanding more than just a great product-the organizations coming out on top are designing and delivering experiences tailored to their customers wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

Anbieter: ciando eBooks
Stand: 12.12.2017
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