97 Ways to Market Your Accountancy Business is for accountants & bookkeepers who are looking for ways in which they can market and promote their businesses. Nothing happens in a business until ´someone sells something´ and this audiobook will help you to think about how you can market your products and services so that customers beat a path to your front door. Multi award-winning entrepreneur and serial author, Lisa Newton started her own bookkeeping business in 2004 with just £150. Every penny was spent on marketing.The audiobook outlines 97 ways to market your accountancy business in A-Z order, each way is given a rating from easy to difficult, and has an effectiveness score from 1 to 5, and a cost of low to high. Each method is also listed by rating, score and cost so you have a quick reference guide too. Each way is explained in an easily digestible format.Born and raised in Nottingham, UK, Lisa Newton moved to London to study Accounting with Marketing at Middlesex University. Graduating with a first class honours degree, she went on to do a MSc in Investment Management at City University. In the same month of the Masters graduation ceremony at City, Lisa formed Boogles Ltd with £150. Her mum put in £50, and Lisa used £100 of her overdraft.Boogles primarily began as a bookkeeping service to small, busy individuals, charities and companies in the London & Nottingham area. Boogles has since expanded, and moved into other markets - such as bookkeeping franchise, bookkeeping training courses and products such as computer maths games for children.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Lisa Newton. Audio sample: http://samples.audible.de/bk/bglz/000004de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
This chapter-level book can change the way you listen to BigShots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You´ll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what´s going on around you and how your mind is being manipulated - aka brainwashed. In all modesty, you´re in good hands; some would say the best, which could be considered bullshit in itself: Who decides? I would be first in line for an honorary doctorate in bullshit if, by some stretch of academic chutzpa, it were tendered by any of the world´s great universities. (Actually, I could easily make the case that degrees in business communications or political science are really degrees in bullshit, but that´s another book.) I am a master at crafting bullshit and you, dear listener, will do well to listen to me. I´ve written millions of words - speeches, strategic plans, articles, and all sorts of marketing lies and spins that I too politely call corporate gargle. I´ve done that for a gaggle of executives who toil for businesses large and small, manufacturers and service providers, technologists and accountants. I´ve been practicing this dark, draconian art, and teaching others how to follow my lead, for 40 years, and, as I say jokingly, it shows in my wrinkled face and cynical attitude that I, with a straight face, call realistic, a true reflection of the world. You´ll laugh out loud many times as you listen. My cheeky, witty, acerbic, in-your-face style is sprinkled with the irony of a true gadfly. You´ll resonate - see yourself and your bosses in many of my damning examples as clearly as if you had lived them. 1. Language: English. Narrator: Ray Allaire. Audio sample: http://samples.audible.de/bk/acx0/045953de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
An absolute must-listen for every CIO, On Top of the Cloud takes you into the heads of smart, talented, and experienced CIOs who are trying to figure out the best ways to take advantage of the cloud and make it work for their organizations. Author Hunter Muller reveals how the cloud is changing the way we consume IT, leverage existing infrastructure, and deploy technology to provide essential services that help competitive organizations win new customers and open new markets. Packed with exclusive, in-depth interviews with top executives who are ´´in the cloud´´ at major corporations including IBM, Microsoft, Coca- Cola, Avon, Boeing, Baker Hughes, McKesson, Flextronics, Salesforce.com, VMware, Wells Fargo, and Toyota, On Top of the Cloud explores: Learning from listening; Why IT does matter; Articulating the value of technology; The customer-focused CIO; Bringing innovation to the surface; and Governance and due diligence in the cloud. As the scope of the cloud grows, its value and potential grow as a fundamentally new model for enabling business transformation in rapidly changing markets. If you´re a CIO and you aren´t tapping into the power of the cloud, you´re giving your competitors the upper hand. Discover how your business can harness the benefits of the cloud and boost its bottom line with Hunter Muller´s On Top of the Cloud. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Paul Neal Rohrer. Audio sample: http://samples.audible.de/bk/adbl/004797de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
In order to grow and survive in business, boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market. This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation´s profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to write newsletters and e-newsletters. There are lots of tips and techniques, and a ´´bullet point´´ summary at the end of each chapter for easy reference. 1. Language: English. Audio sample: http://samples.audible.de/bk/summ/000052de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Would you love the power, freedom, and control of being your own boss? Whether you want to (1) bring your brilliant idea to the marketplace, (2) firmly establish your new business on a solid foundation, or (3) be your own boss and control your own destiny, this audiobook will guide you through the process of creating a winning business plan the right way. Business plans are the heart and soul of any successful company. A business plan pulls together everything about your business and records it in a single document that will grow as your business grows. This plan can make or break your potential for success. The most successful business owners plan, manage, and lead their business toward success, by following a winning plan. You can do the same. Create a winning business plan. The business plan is the foundation for any successful business. Your business plan describes your operating structure, your products and services, your finances, and your marketing plans. When done correctly, it can increase the chances of your business thriving well beyond the first couple years. Gain all the great Benefits from a professional business plan! Whether you´re still dreaming up your very first business or you´ve already started building your new venture, this audiobook can help you learn strategies that can make the creation process go as smoothly as possible. Most importantly, if you apply what you listen to immediately, following the instructions in this audiobook, you can easily complete your business plan by the time you reach the end! You´re just a few short steps away from learning how to create an award-winning business plan! Maximize your success potential. Get this audiobook now! 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/094890de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Use this proven step by step plan to build a profitable online store with Shopify! When it comes time to head to work in the morning do you wish you could do something more than grind out your soul-destroying job and take control of your own life? If you have ever dreamed of working from home or anywhere in the world that you desire and running your own online store, then there has never been a better time to stop dreaming and start acting. Shopify: Beginner to Pro Guide can show you how to get started today. Shopify is what is known as a complete ecommerce solution for business that are looking to sell their products online which means you can get started building an online business today for absolutely no money down. The site will allow you to create a personalized online store, sell any products that you like and also accept payments from debit and credit cards while also tracking orders and providing customer service. Inside you will find a step by step guide to everything you need to choose a niche, choose a product, set up your site, market your site and grow your site on into the future. This book contains: The four things you need to consider to find the perfect product to sell The easiest way to start selling products without actually owning any products to sell The secret to creating a memorable logo All the best ways to build your brand on the cheap And more What are you waiting for? Do your dreams a favor and buy this book today! 1. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/069815de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a creative fashion, rework it for a different audience, raise the perceived value (and the price!) and add meaningful, easy-to-produce items to your product line. Marcia Yudkin´s provocative, idea-packed audiobook provides ideas and helpful resources for oodles of profitable content transformations. The Advanced Guide to Information Marketing, describing 125 ways to earn money from knowledge, passion, and content, is the next best thing to being able to be in dozens of places at the same time, earning money in each. Easily and repeatedly, create additional income streams by injecting previous and new work with a smidgen of fun and imagination. Like an angelic version of ´´The Sorcerer´s Apprentice´´, your intellectual property multiplies without much effort on your part, so that you reach new markets and sell more products and services to existing customers. Exponentially grow your income with this brainstorming tool that you´ll want to use again and again. In addition to the 125 content repurposing ideas, The Advanced Guide to Information Marketing includes tips on avoiding common content repurposing mistakes, a checklist for your information marketing sales page, and three sample information publishing press releases. Marcia Yudkin has been a content entrepreneur since childhood, when she read poems she had written on a local TV show and published a newspaper for her relatives. Her 16 books include Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection, and 6 Steps to Free Publicity, now in its third edition. 1. Language: English. Narrator: Marcia Yudkin. Audio sample: http://samples.audible.de/bk/bigh/000483de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Do you want more? More hope, more joy, more fun and more fulfillment? Change is the essence of life; the biggest, most meaningful, and dramatic differences in our lives-and in our world-are really just the result of a series of small, seemingly insignificant changes. ´´Amazing changes can occur in the most surprisingly small amounts of time,´´ says Allyson Lewis, author and senior executive at a major financial services firm. ´´In just seven minutes my life changed forever, in this book I will share exactly what happened to me and how it can happen to you.´´ In The Seven Minute Difference, Lewis motivates business professionals to grow through micro-actions that can be completed in as little as seven minutes. According to Lewis, small efforts such as two extra sales calls, a daily action plan, a review of a competitor´s product, or a change of schedule can make the difference between mediocrity and excellence. This book coaches readers to realize their full potential by focusing on four fundamental truths: Change begins to happen the moment you decide to change; you must want to change; you must expect change; you should enjoy the process of change. Drawing upon years of experience as a motivational speaker and financial advisor, Lewis shows how she has successfully used these principles to help thousands of corporate executives, financial advisors, insurance executives, entrepreneurs, accountants, and attorneys change their lives. Chapters are filled with concrete examples, anecdotes, and sage advice, such as ´´life is like luggage, there are limits to what you can take on the journey´´ and ´´if you want your life to be different, you must be different.´´ With humor and flair, The Seven Minute Difference spurs people to unlock their purpose, knowledge, and passion, and as a result, transform their lives at work and at home. Highlights: Allyson Lewis inspires listeners to: Define a mission and action plan that will support chang... 1. Language: English. Narrator: Brandon Massey. Audio sample: http://samples.audible.de/bk/acx0/005350de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence, creativity and self-esteem, all of which are damaged through standardised schooling, under and over-parenting. The programme is presented as a handbook so you can use it with your staff to transform their lives by giving them the gift of great self-esteem, which sets them confidently on the road to success. Finally, theres a practical look at proven techniques to keep focus on service excellence, which led to steady and sure improvements in customer care. In a wide-ranging career, Stephen has advised leading property owners, leisure companies and retailers and has developed and run many unique restaurants. In this, his first book on the subject, he shares the insights on service excellence learned across 30 years, which will enable employers to apply the techniques which will transform their business.
UNCOVER THE SECRETS OF CREATING LOYAL SUPER FANS THAT WILL SKYROCKET YOUR BUSINESS You dont have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having your existing customers transform into loyal SUPER FANS, who rave about you and your business? You will discover the secrets to creating Super Fans, a strategy that is taking average businesses to the top as leaders in their market.