The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising. WFOA.WHARTON.UPENN.EDU
Here´s how to liberate your customers from customer service, keep them happy, and control costs.Most customer-service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle. But do your customers really want a ´´relationship´´ with your company´s customer service department, or do they simply want to purchase your products or services so they can put them to use?In this groundbreaking audiobook, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong - eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand.The Best Service Is No Service outlines seven principles to deliver the best service - which ultimately leads to ´´no service´´: Eliminate dumb contactsCreate engaging self-serviceBe proactiveMake it easy to contact your companyOwn the actions across the company Listen and actDeliver great service experiencesWhile self-service and customer relationship management are often tech-heavy and software-driven efforts, Price and Jaffe emphasize that no technology is needed to adopt a ´´no service´´ mindset - and any manager who tries to ferret out dysfunctional contacts between customers and companies can create far better, self-correcting systems. Language: English. Narrator: Jim Bond. Audio sample: http://samples.audible.de/bk/brll/000017de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Have you always had the following thought in your head, ´´If I could just get my advertising message in front of all the people with cell phones, I could make a fortune´´? If so, there is a way to get your message out there and it doesn´t cost a fortune to make it happen. You can capitalize on the hot mobile phone user market and get people who are eager to buy to take action. On top of that, you can also create a simple application for cell phones that you can sell to cell phone users for even more profits. It´s easy to do if you follow the simple system that is laid out in this book. You´ll learn about business users and the 3G mobile phone network and why that´s important to you. You´ll learn how to leverage free online social networks to generate real traffic to your website from people with cell phones. Also covered is how to create and sell applications online even if you don´t know how to program! ungekürzt. Language: English. Narrator: Kris Bentley. Audio sample: http://samples.audible.de/bk/acx0/072563de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
What is the cost of losing a customer? In today´s competitive environment, it is a cost no business can afford. Do the math. It costs you up to 4 times more to get a new customer than it does to retain an existing one. However, that does not even take into account the fact that an unhappy customer will tell an average of 20 customers about their bad experiences, while a satisfied customer will only tell 10 people about their good experiences. This means you have to make twice as many customers happy as unhappy - just to break even! Dr. Tony Alessandra teaches how employees in all areas of your business can easily and quickly increase their customer service skills - anyone from secretaries to managers to the CEO him/herself! Why not invest in a proven system today and learn skills that will secure committed and active customers for you and your business? How can you afford not to? I have laid it all out for you here - over 35 years of the customer service secrets that have helped me tremendously in my own business career and saved me from many ruined customer relationships along the way. Language: English. Narrator: Dr. Tony Alessandra. Audio sample: http://samples.audible.de/sp/ales/000036de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Many people believe that sales and service are two separate functions, and treat them that way. This session will change the way you think, and make them a single process. You will learn how to exceed the customer´s expectations, build an emotional attachment with them, and also learn how to close the sale with very little extra effort; targeted to internal or external sales cultures, from any industry, at any level. ungekürzt. Language: English. Narrator: Brad Worthley. Audio sample: http://samples.audible.de/sp/made/000248de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
With national coverage of the first edition in 1997, Tracks found an eager audience, including many parents needing to inform their children´s choices for the future. Over 15 annual editions, the title has been revised and updated. The new edition carries work descriptions, listing pay scales and qualifications to degree level, with advice from professionals in the field and chartered institutes. The 2017 edition covers over 150 career paths in 14 sections from banking and financial services to sports and fitness. Tracks aims to provide a reliable source of information that also gives an idea of the technical operation of each area. ´´I never knew there were so many opportunities,´´ a school student enthused at a presentation of the guide; an excitement we hope to preserve in the continued development of Tracks. Researchers, Tracks Janet Barber has published a number of children´s books and adult craft books and part works, as well as working as a journalist for national newspapers and magazines, most recently specializing in public sector journalism. Nicholas James BA UCL, MA Kingston University. With Sarah Batiste he edited and published Cv Journal of Art & Crafts from 1988-1992, forming Cv Publications in 1992 and Cv/VAR Archive & Editions in 1995. Sarah James studied fine art at Goldsmiths College and Wimbledon School of Art, with further training in counselling and complementary health care. ungekürzt. Language: English. Narrator: Korbid Thompson. Audio sample: http://samples.audible.de/bk/acx0/079617de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Customer service goals have been articulated, messages drilled, and incentive programs created. But many employees still deliver lackluster service. What does it take to get them functioning as stellar frontline representatives of the company? Rather than offering another set of tactics for improving customer service, this audiobook takes a novel approach by rooting out the real reasons employees aren´t delivering the service they should. The results can be both surprising and illuminating, such as: Company culture doesn´t always support service excellence Over-emphasis on cost reduction often increases the cost of service Employees are torn between doing the right thing for the customer and following policy Poor products and services can make helping the customer nearly impossible Employees´ interests often don´t align with company goals Once core problems are identified, the audiobook offers corrective solutions, including redirecting coaching efforts, revisiting policies and procedures, clarifying roles and responsibilities, and more. Filled with inside stories from well-known organizations and the latest scientific research, Service Failure helps people overcome the obstacles preventing them from doing their very best. ungekürzt. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000820de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Tracks Directory 3 gives information of careers in catering & hospitality, service professions, and travel & tourism. Tracks guides give information on over 150 professions, such as banking and financial services, catering and hospitality, construction, education, health care, land and sea work, law, government and administration, leisure and tourism, manufacturing crafts, marketing, media, service professions, and sports and fitness. Qualifications are listed from GCSE and NVQ to degree level. There are work descriptions and pay scales with advice and starter tips from chartered institutes and professionals in each area. ungekürzt. Language: English. Narrator: Tiffany Marie Khoshaba. Audio sample: http://samples.audible.de/bk/acx0/080272de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
First published as Tracks: Plan of the Professions in 1997, the 15th revised and updated edition is published in 2017. It gives information for over 150 professions, which include pathways in the banking and financial services, catering and hospitality, construction, education, health care, land and sea work, law, government and administration, leisure and tourism, manufacturing crafts, marketing, media, services, and sports and fitness. Qualifications are listed from GCSE and NVQ to degree level. There are work descriptions and pay scales with advice and starter tips from chartered institutes and professionals in each area. You may possibly have thought, ´´Being an accountant is so boring, and anyway, I couldn´t cope with all those figures and balance sheets.´´ The fact is, you don´t have to be an Einstein to be a success in it and the opportunities are enormous. A career in finance today comes under several headings. Accountancy, keeping the books and balancing accounts, is probably the most traditional area. There are different branches of accountancy in cost accounting, management accounting, payroll, revenues and benefits, and work opportunities for it in the commercial and industrial sectors; in the NHS and local government and in the voluntary sector. In a business of any size, there is also going to be an auditing requirement, checking the records and figures to make sure they are accurate and are a fair representation of the financial situation. Insurance, also a finance career, is about assessing risk and hedging against it, in every sphere. It includes underwriting ships and aeroplanes and their passenger liabilities as well as working out personal insurance from motor cars to flood risks. Do you have to have a lot of qualifications to get into insurance? ungekürzt. Language: English. Narrator: Damien Connolly. Audio sample: http://samples.audible.de/bk/acx0/083063de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The growth and diversity of careers and career pathways within medicine and health care can be confusing, yet it reflects the evolution of modern medicine which relies upon a myriad of different specialists each able to contribute their own particular skills to the care and wellbeing of the patient or client. Careers within the NHS are many and varied, with opportunities to train not only as nurses and doctors but also as dieticians, occupational therapists, physiotherapists, and speech and language therapists. These are only a portion of the huge number of careers that are available to suit all tastes and abilities whether it is in medicine or support and technical staff there is something for everyone who is interested in health care. The use of rehabilitation in order to effect recovery and rebuild lives in a way that is meaningful to the client is foremost on the agenda for every therapist. But it also offers tremendous scope to the would-be practitioner, whether their interest lies in physical medicine or mental health, or a mixture of both. Occupational therapists for example, work in all sectors of the National Health Service including acute admission units; short and long stay units and community roles. Occupational therapy attracts mature students who may have had diverse backgrounds before choosing to study. An interest in psychology and communication may well be an incentive to study speech therapy. Speech and language specialists work in private practice as well as the NHS. Their work is varied with clients who might involve a child who has a cleft palate in the morning and then an adult suffering from Parkinson´s disease in the afternoon. Nursing and midwifery have always offered a varied career path, with options to train further in health visiting or district nursing, research, and specializations within medicine and psychiatric nursing. ungekürzt. Language: English. Narrator: Randelle Solomon. Audio sample: http://samples.audible.de/bk/acx0/080682de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.