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Beyond Advertising - Creating Value Through All...
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Beyond Advertising - Creating Value Through All...
20,99 € *
ggf. zzgl. Versand

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising. WFOA.WHARTON.UPENN.EDU

Anbieter: ciando eBooks
Stand: 07.11.2017
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How to Productize Your Services: How to Make Mo...
7,95 € *
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If you are a freelance writer, website designer, or graphic artist, you offer your clients a service. This means that you may think the only way to build your business is to have clients come to you to get that service. By creating a productized service, you will find that your expertise can easily become a tangible product. 1. Language: English. Narrator: Dara Rosenberg. Audio sample: http://samples.audible.de/bk/acx0/036219de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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How to Be a Tour Guide: The Essential Training ...
21,95 € *
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Includes Exclusive Audiobook Bonus Content - See Below Whether you just want a job that lets you travel the world for free, or you´re looking for a career that lets you set your own hours and do what you love, this audiobook will show you how to become a tour guide with clear, practical advice and easy to follow steps. It will teach you what you need to say, how to advertise your services and how the pros make their money and ask for tips. It will teach you how to start your first tour, how to get repeat business after you´ve finished it and even what life is really like ´out there on the road.´ Written by a Tour Guide with experience in guided tours across 15 countries and with contributions from experts all across the world, there´s no better way to start one of the best careers in the world. SNEAK PEEK: TABLE OF CONTENTS 1. Tour Guiding 101 2. The Different Faces of a Tour Guide: What the job actually involves3. Is there a Tour Guide in You? 4. Essentials of a Good Tour Manager: Including service, research and spieling advice5. Public Speaking: Including how to overcome anxiety, and how to ask for tips6. For Love or Money: Including how much you can earn as a guide7. Creating Your First Tour: Find the idea8. Creating Your First Tour: Create the route9. Creating Your First Tour: Setting a price10. How to Freelance11. Working for a Tour Agency: Including essential CV advice12. Marketing Plans13. Offline Marketing14. Online Marketing15. Lead and Control Large Groups16. Guiding Away from Home17. Dealing With Problems18. Advanced Advice19. Self-Improvement techniques20. Well What Are You Waiting For? 21. Bonus Content - 3 x Tip Spiels22. Bonus Content - Bus Spiel23. Bonus Content - Specialty Spiel24. Bonus Content - Socio-economic Spiel 1. Language: English. Narrator: Sean Householder, Sandra Murphy, Nick Manning. Audio sample: http://samples.audible.de/bk/acx0/069618de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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How Software Defined Networking (SDN) Is Going ...
21,95 € *
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The legacy networks that are typically in use by organizations today have an infrastructure that is typically a mix of multiple vendor solutions, platforms, and protocol solutions. This makes the ultimate goal of creating an integrated network ecosystem a difficult if not impossible process for many organizations. The arrival of Software Defined Networking (SDN) is an approach to building networks using open protocols, such as OpenFlow, that allow globally aware software control to be applied at the edges of the network in order to access network switches and routers that typically would use closed and proprietary firmware. What you´ll find inside: The importance of SDNHow telecom service providers view SDNThe developer and the networkExamples of networked applications that can only be offered in an SDN networkGoogle and SDNSDN is not a revolutionary new technology. Instead, it is better to think of this as being a new way of organizing computer network functionality. SDN allows the network to be virtualized. That´s where the real power of SDN comes from, and that´s what we´ll be exploring in this book. 1. Language: English. Narrator: Jim Anderson. Audio sample: http://samples.audible.de/bk/acx0/071447de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Business Plan: The Right Way to Create a Winnin...
16,95 € *
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Would you love the power, freedom, and control of being your own boss? Whether you want to (1) bring your brilliant idea to the marketplace, (2) firmly establish your new business on a solid foundation, or (3) be your own boss and control your own destiny, this audiobook will guide you through the process of creating a winning business plan the right way. Business plans are the heart and soul of any successful company. A business plan pulls together everything about your business and records it in a single document that will grow as your business grows. This plan can make or break your potential for success. The most successful business owners plan, manage, and lead their business toward success, by following a winning plan. You can do the same. Create a winning business plan. The business plan is the foundation for any successful business. Your business plan describes your operating structure, your products and services, your finances, and your marketing plans. When done correctly, it can increase the chances of your business thriving well beyond the first couple years. Gain all the great Benefits from a professional business plan! Whether you´re still dreaming up your very first business or you´ve already started building your new venture, this audiobook can help you learn strategies that can make the creation process go as smoothly as possible. Most importantly, if you apply what you listen to immediately, following the instructions in this audiobook, you can easily complete your business plan by the time you reach the end! You´re just a few short steps away from learning how to create an award-winning business plan! Maximize your success potential. Get this audiobook now! 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/094890de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Shopify: Beginner to Pro Guide , Hörbuch, Digit...
7,95 € *
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Use this proven step by step plan to build a profitable online store with Shopify! When it comes time to head to work in the morning do you wish you could do something more than grind out your soul-destroying job and take control of your own life? If you have ever dreamed of working from home or anywhere in the world that you desire and running your own online store, then there has never been a better time to stop dreaming and start acting. Shopify: Beginner to Pro Guide can show you how to get started today. Shopify is what is known as a complete ecommerce solution for business that are looking to sell their products online which means you can get started building an online business today for absolutely no money down. The site will allow you to create a personalized online store, sell any products that you like and also accept payments from debit and credit cards while also tracking orders and providing customer service. Inside you will find a step by step guide to everything you need to choose a niche, choose a product, set up your site, market your site and grow your site on into the future. This book contains: The four things you need to consider to find the perfect product to sell The easiest way to start selling products without actually owning any products to sell The secret to creating a memorable logo All the best ways to build your brand on the cheap And more What are you waiting for? Do your dreams a favor and buy this book today! 1. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/069815de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

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Stand: 22.11.2017
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Into the Classroom: A Practical Guide for Start...
18,95 € *
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Student teaching can be an endeavor fraught with anxiety. Those entering the classroom for the first time face the daunting challenge of translating coursework on the theory of teaching into real-world experience. Common questions for anxious student teachers include: Will I be a good teacher? Will I ever get control of my classroom? How can I do all of this grading and plan for next week at the same time? This helpful guide by teacher educator Rosalyn McKeown offers practical suggestions for student teachers, interns, and teacher candidates just starting out in a secondary school classroom. This easy-to-read text enables new educators to rapidly advance their teaching skills early in their pre-service experiences. After exploring the pitfalls of inexperience and providing helpful guidance on maintaining order in the classroom, McKeown focuses on teaching skills. She advises readers on writing objectives and lesson plans, creating interesting ways to start and end class, introducing variety into the classroom, lecturing, asking meaningful questions, and using visual aids. Among the other topics discussed are setting up a classroom, recognizing differences in learning styles, and developing an individual teaching style. Sidebars scattered throughout the text offer useful advice on everything from how to deal with stage fright and distracting noises from outside, to planning for block scheduling and avoiding the attributes of a boring teacher. With McKeown´s own list of expectations for her classes, templates for hall passes and lesson plans, and scores of tips garnered from years of experience, Into the Classroom provides information a first-time teacher needs to enter the secondary classroom with confidence. 1. Language: English. Narrator: Laurel Thomas. Audio sample: http://samples.audible.de/bk/acx0/004881de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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How Trendspotting Can Help Your Business Take O...
4,95 € *
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One of the most important strategic focuses of a business must be about ´being ahead of the game´. Knowing what your customers are going to want from you (often before they know it themselves) and building on that knowledge to create the products and services that will be right for the times ahead are crucial steps to growing a lasting and valuable business. But where do you start and how do you establish what is likely to become a long-term trend in your area of the market? In this audiobook, leading entrepreneur Judy Piatkus shares with you her insights on how to spot trends and how to use that knowledge to generate future profits for your business. Judy has had over 25 years experience in establishing what future trends look like and creating products that would be launched to maximise on the zeitgeist of the time.You will learn:The importance of being aware of trends and changing marketsHow to spot a trend before it startsHow to understand minor trends in the context of massive trendsWhy some trends only work locally and others go globalHow to recognise business opportunities in changing trendsExamples of current trends 1. Language: English. Narrator: Judy Piatkus. Audio sample: http://samples.audible.de/sp/sylo/000055de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Content Marketing: Internet Marketing Secrets T...
7,95 € *
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Discover Content Marketing Secrets that will maximize your online profits! Content marketing works based on the idea that modern consumers are sick of being marketed to directly and are wary of anything that even begins to sound like a sales pitch. Providing them with legitimate, non-promotional content allows them to come to value your own personal brand along with the products or services you are providing to the point that when they are ready to pull the trigger and make a purchase that falls under your sphere of influence they naturally think about you first without ever feeling as though they are being pressured into anything. If you have spent any amount of time practicing or learning about content marketing then you know this is the case, Unfortunately, your competition knows it too which is why you need to take special care to do absolutely everything in your power in order to give yourself an edge. That´s where Content Marketing: Internet Marketing Secrets that Will Maximize Your Profits comes into play. This book is designed to be a high-level look at various ways you can tweak your existing content marketing strategy to ensure it is as effective as possible. It doesn´t matter what type of content you are creating, there are ways to customize it even further. Likewise, you can always do more to increase your conversions, provide captivating visual content and market to the growing trend of mobile content consumption. When it comes to content marketing, resting on your laurels is a surefire way to be left in the dust and this book will provide you with the tools you need to look at your content marketing strategy in a new light that will help to ensure you are always at the head of the pack. You have already done all the legwork and put in the time to build something meaningful around your brand, now all you need to do is add the finishing touches. So, what are you waiting for? Learn what your content marketing strategy nee... 1. Language: English. Narrator: Dean Eby. Audio sample: http://samples.audible.de/bk/acx0/097896de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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