Discover Content Marketing Secrets that will maximize your online profits! Content marketing works based on the idea that modern consumers are sick of being marketed to directly and are wary of anything that even begins to sound like a sales pitch. Providing them with legitimate, non-promotional content allows them to come to value your own personal brand along with the products or services you are providing to the point that when they are ready to pull the trigger and make a purchase that falls under your sphere of influence they naturally think about you first without ever feeling as though they are being pressured into anything. If you have spent any amount of time practicing or learning about content marketing then you know this is the case, Unfortunately, your competition knows it too which is why you need to take special care to do absolutely everything in your power in order to give yourself an edge. That´s where Content Marketing: Internet Marketing Secrets that Will Maximize Your Profits comes into play. This book is designed to be a high-level look at various ways you can tweak your existing content marketing strategy to ensure it is as effective as possible. It doesn´t matter what type of content you are creating, there are ways to customize it even further. Likewise, you can always do more to increase your conversions, provide captivating visual content and market to the growing trend of mobile content consumption. When it comes to content marketing, resting on your laurels is a surefire way to be left in the dust and this book will provide you with the tools you need to look at your content marketing strategy in a new light that will help to ensure you are always at the head of the pack. You have already done all the legwork and put in the time to build something meaningful around your brand, now all you need to do is add the finishing touches. So, what are you waiting for? Learn what your content marketing strategy nee... 1. Language: English. Narrator: Dean Eby. Audio sample: http://samples.audible.de/bk/acx0/097896/bk_acx0_097896_sample.mp3. Digital audiobook in aax.
Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a creative fashion, rework it for a different audience, raise the perceived value (and the price!) and add meaningful, easy-to-produce items to your product line. Marcia Yudkin´s provocative, idea-packed audiobook provides ideas and helpful resources for oodles of profitable content transformations. The Advanced Guide to Information Marketing, describing 125 ways to earn money from knowledge, passion, and content, is the next best thing to being able to be in dozens of places at the same time, earning money in each. Easily and repeatedly, create additional income streams by injecting previous and new work with a smidgen of fun and imagination. Like an angelic version of ´´The Sorcerer´s Apprentice´´, your intellectual property multiplies without much effort on your part, so that you reach new markets and sell more products and services to existing customers. Exponentially grow your income with this brainstorming tool that you´ll want to use again and again. In addition to the 125 content repurposing ideas, The Advanced Guide to Information Marketing includes tips on avoiding common content repurposing mistakes, a checklist for your information marketing sales page, and three sample information publishing press releases. Marcia Yudkin has been a content entrepreneur since childhood, when she read poems she had written on a local TV show and published a newspaper for her relatives. Her 16 books include Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection, and 6 Steps to Free Publicity, now in its third edition. 1. Language: English. Narrator: Marcia Yudkin. Audio sample: http://samples.audible.de/bk/bigh/000483/bk_bigh_000483_sample.mp3. Digital audiobook in aax.
A step-by-step guide to designing and implementing an amazing customer service culture In today´s competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It´s not always clear what works and what doesn´t, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance. Unleashing Excellence gives you practical tools and step-by-step guidance tailored to your company´s individual customer service needs. It shows you how to navigate your teams through every step of the implementation process to achieve true customer service excellence. The book covers the training and education of your group, how to measure the quality of your service, how to build a culture of personal accountability, and how to recognize excellence and reward it. Fully revised to include updated information on the latest tools and best practices, as well as the stories and lessons learned from those organizations that have used the process described in the book. Offers proven best practices for designing and implementing an excellent customer service culture Simple format divides content into nine ´´leadership actions´´ that guide you through a step-by-step process Shows you how to build a common customer service vision for your entire organization Customer service is vital to the survival of your business. If you want to move your organization´s customer service practices from good to great, Unleashing Excellence is the key. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Kimberly Farr. Audio sample: http://samples.audible.de/bk/adbl/004918/bk_adbl_004918_sample.mp3. Digital audiobook in aax.
Includes Exclusive Audiobook Bonus Content - See Below Whether you just want a job that lets you travel the world for free, or you´re looking for a career that lets you set your own hours and do what you love, this audiobook will show you how to become a tour guide with clear, practical advice and easy to follow steps. It will teach you what you need to say, how to advertise your services and how the pros make their money and ask for tips. It will teach you how to start your first tour, how to get repeat business after you´ve finished it and even what life is really like ´out there on the road.´ Written by a Tour Guide with experience in guided tours across 15 countries and with contributions from experts all across the world, there´s no better way to start one of the best careers in the world. SNEAK PEEK: TABLE OF CONTENTS 1. Tour Guiding 101 2. The Different Faces of a Tour Guide: What the job actually involves3. Is there a Tour Guide in You? 4. Essentials of a Good Tour Manager: Including service, research and spieling advice5. Public Speaking: Including how to overcome anxiety, and how to ask for tips6. For Love or Money: Including how much you can earn as a guide7. Creating Your First Tour: Find the idea8. Creating Your First Tour: Create the route9. Creating Your First Tour: Setting a price10. How to Freelance11. Working for a Tour Agency: Including essential CV advice12. Marketing Plans13. Offline Marketing14. Online Marketing15. Lead and Control Large Groups16. Guiding Away from Home17. Dealing With Problems18. Advanced Advice19. Self-Improvement techniques20. Well What Are You Waiting For? 21. Bonus Content - 3 x Tip Spiels22. Bonus Content - Bus Spiel23. Bonus Content - Specialty Spiel24. Bonus Content - Socio-economic Spiel 1. Language: English. Narrator: Sean Householder, Sandra Murphy, Nick Manning. Audio sample: http://samples.audible.de/bk/acx0/069618/bk_acx0_069618_sample.mp3. Digital audiobook in aax.
What is the cost of losing a customer? In today´s competitive environment, it is a cost no business can afford. Do the math. It costs you up to 4 times more to get a new customer than it does to retain an existing one. However, that does not even take into account the fact that an unhappy customer will tell an average of 20 customers about their bad experiences, while a satisfied customer will only tell 10 people about their good experiences. This means you have to make twice as many customers happy as unhappy - just to break even! Dr. Tony Alessandra teaches how employees in all areas of your business can easily and quickly increase their customer service skills - anyone from secretaries to managers to the CEO him/herself! Why not invest in a proven system today and learn skills that will secure committed and active customers for you and your business? How can you afford not to? I have laid it all out for you here - over 35 years of the customer service secrets that have helped me tremendously in my own business career and saved me from many ruined customer relationships along the way. 1. Language: English. Narrator: Dr. Tony Alessandra. Audio sample: http://samples.audible.de/sp/ales/000036/sp_ales_000036_sample.mp3. Digital audiobook in aax.
Accounting and bookkeeping services. 1. Language: English. Narrator: Joseph Harris. Audio sample: http://samples.audible.de/bk/acx0/092963/bk_acx0_092963_sample.mp3. Digital audiobook in aax.
Key in to the expertise of this accomplished business consultant and acclaimed customer-service expert. Subjects include customer perception, judging customers, handling upsets, and ´´what´s in it for me?´´ 1. Language: English. Audio sample: http://samples.audible.de/sp/made/000251/sp_made_000251_sample.mp3. Digital audiobook in aax.
Many people believe that sales and service are two separate functions, and treat them that way. This session will change the way you think, and make them a single process. You will learn how to exceed the customer´s expectations, build an emotional attachment with them, and also learn how to close the sale with very little extra effort; targeted to internal or external sales cultures, from any industry, at any level. 1. Language: English. Narrator: Brad Worthley. Audio sample: http://samples.audible.de/sp/made/000248/sp_made_000248_sample.mp3. Digital audiobook in aax.
The growth and diversity of careers and career pathways within medicine and health care can be confusing, yet it reflects the evolution of modern medicine which relies upon a myriad of different specialists each able to contribute their own particular skills to the care and wellbeing of the patient or client. Careers within the NHS are many and varied, with opportunities to train not only as nurses and doctors but also as dieticians, occupational therapists, physiotherapists, and speech and language therapists. These are only a portion of the huge number of careers that are available to suit all tastes and abilities whether it is in medicine or support and technical staff there is something for everyone who is interested in health care. The use of rehabilitation in order to effect recovery and rebuild lives in a way that is meaningful to the client is foremost on the agenda for every therapist. But it also offers tremendous scope to the would-be practitioner, whether their interest lies in physical medicine or mental health, or a mixture of both. Occupational therapists for example, work in all sectors of the National Health Service including acute admission units; short and long stay units and community roles. Occupational therapy attracts mature students who may have had diverse backgrounds before choosing to study. An interest in psychology and communication may well be an incentive to study speech therapy. Speech and language specialists work in private practice as well as the NHS. Their work is varied with clients who might involve a child who has a cleft palate in the morning and then an adult suffering from Parkinson´s disease in the afternoon. Nursing and midwifery have always offered a varied career path, with options to train further in health visiting or district nursing, research, and specializations within medicine and psychiatric nursing. 1. Language: English. Narrator: Randelle Solomon. Audio sample: http://samples.audible.de/bk/acx0/080682/bk_acx0_080682_sample.mp3. Digital audiobook in aax.
Tracks Directory 3 gives information of careers in catering & hospitality, service professions, and travel & tourism. Tracks guides give information on over 150 professions, such as banking and financial services, catering and hospitality, construction, education, health care, land and sea work, law, government and administration, leisure and tourism, manufacturing crafts, marketing, media, service professions, and sports and fitness. Qualifications are listed from GCSE and NVQ to degree level. There are work descriptions and pay scales with advice and starter tips from chartered institutes and professionals in each area. 1. Language: English. Narrator: Tiffany Marie Khoshaba. Audio sample: http://samples.audible.de/bk/acx0/080272/bk_acx0_080272_sample.mp3. Digital audiobook in aax.