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Beyond Advertising - Creating Value Through All...
20,99 € *
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Beyond Advertising - Creating Value Through All...
20,99 € *
ggf. zzgl. Versand

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising. WFOA.WHARTON.UPENN.EDU

Anbieter: ciando eBooks
Stand: 07.11.2017
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Solving the Technology Challenge for IT Manager...
6,95 € *
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As an IT manager you understand the value of technology. It´s what provides our teams with the tools that we can use to accomplish great things for our company. The challenge that we run into is that technology is always changing. This means that as an IT manager you have a responsibility to stay on top of all of the various technologies that your team will be called on to make use of. This includes Web 3.0 technologies, things that work in the world of retail shopping, and the latest developments in keeping those cyber criminals out of your company´s networks. What You´ll Find Inside:Maybe it is Time for IT Leaders to Go Shopping to Learn New TricksJust Whose Job Is Network Security Anyway? Why Cloud Computing Won´t Work For Every IT ProjectIT Managers Need to Realize that Virtualization Isn´t All That It´s Cracked Up to BeOur jobs are by their very nature complex. We need to understand what the company expects of us - are we the ones who are responsible for securing the company network or does this task belong to someone else? As more and more services become available to us, we are the ones that the company will turn to in order to determine what on-demand services need to be acquired. As we create solutions, we´ll need to understand when open source solutions may provide us with the best technology. Cloud computing is a hot topic, but we need to be able to determine if it´s right for our company. Finally, virtualization is currently in vogue but is it the right answer in every situation? This book has been created to provide you with the insights into today´s latest technologies that you are going to need in order to direct your team. The goal is to provide you with the knowledge that you are going to need in order to determine what technology to use in what situation. For more information on what it takes to be a great IT manager, check 1. Language: English. Narrator: Jim Anderson. Audio sample: http://samples.audible.de/bk/acx0/025282de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Big Fees From Consultancy: Huge Money from Indu...
21,95 € *
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This book was developed from Ron G Holland´s master class on ´´How to earn big fat fees from niche market consultancy´´ which he sold to full workshops for thousands of dollars. In this incredibly powerful book you will discover how to: Shatter the myths - See things as they really are, no matter how unpalatable. Create a ´´niche´´ - A starting point to flush out your ideas, opportunities, challenges, and - niches. Exploit core competencies - Discover what you are good at and leave the rest to others. Develop multiple streams of income - How to generate five or more wage packets a month. Develop a system for getting paid - The most important chapter in the book. Develop presentations. It´s ´´showtime!´´ Take the leading role, perform and shine. Develop a system for value added - Wins business and referrals. Develop cost effective marketing - to bring a consistent flood of qualified leads. Develop innovative products - How to get so far advanced from other consultants in your field that you leave them in the dust. Once you have digested the material in this book you will be able to go out and make good money in the field of consultancy on a regular basis. You will become one of the top earners in the field and actually get paid for your services - in many instances upfront! 1. Language: English. Narrator: Steven Morgan. Audio sample: http://samples.audible.de/bk/acx0/039498de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Into the Classroom: A Practical Guide for Start...
18,95 € *
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Student teaching can be an endeavor fraught with anxiety. Those entering the classroom for the first time face the daunting challenge of translating coursework on the theory of teaching into real-world experience. Common questions for anxious student teachers include: Will I be a good teacher? Will I ever get control of my classroom? How can I do all of this grading and plan for next week at the same time? This helpful guide by teacher educator Rosalyn McKeown offers practical suggestions for student teachers, interns, and teacher candidates just starting out in a secondary school classroom. This easy-to-read text enables new educators to rapidly advance their teaching skills early in their pre-service experiences. After exploring the pitfalls of inexperience and providing helpful guidance on maintaining order in the classroom, McKeown focuses on teaching skills. She advises readers on writing objectives and lesson plans, creating interesting ways to start and end class, introducing variety into the classroom, lecturing, asking meaningful questions, and using visual aids. Among the other topics discussed are setting up a classroom, recognizing differences in learning styles, and developing an individual teaching style. Sidebars scattered throughout the text offer useful advice on everything from how to deal with stage fright and distracting noises from outside, to planning for block scheduling and avoiding the attributes of a boring teacher. With McKeown´s own list of expectations for her classes, templates for hall passes and lesson plans, and scores of tips garnered from years of experience, Into the Classroom provides information a first-time teacher needs to enter the secondary classroom with confidence. 1. Language: English. Narrator: Laurel Thomas. Audio sample: http://samples.audible.de/bk/acx0/004881de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Reframing Academic Leadership: Jossey-Bass High...
17,95 € *
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Colleges and universities constitute a special type of organization; and their complex mission, dynamics, personnel structures, and values require a distinct set of understandings and skills to lead and manage them well. In Reframing Academic Leadership, Lee G. Bolman and Joan V. Gallos offer higher education leaders a provocative and pragmatic guide for: Crafting dynamic institutions where the whole is greater than the sum of the parts. Creating campus environments that facilitate creativity and commitment Forging alliances and partnerships in service of the mission Building shared vision and campus cultures that unite and inspire Serving the larger goals of the academy and society Throughout the book, the authors integrate powerful conceptual frameworks with rich and compelling real-world cases to support academic leaders searching for the best in themselves and in their institutions. The book tackles thorny issues such as building institutional clarity and capacity, managing conflict, coping with difficult people, partnering with the boss, and developing leadership resilience. Following in the tradition of Bolman and Deals classic Reframing Organizations, Bolman and Gallos emphasize a pragmatic approach. They tease out the unique challenges and opportunities in academic leadership and provide ideas, tools, and encouragement to help higher education leaders see more clearly, feel more confident, and become more skilled and versatile in handling the vicissitudes of daily life. Reframing Academic Leadership is the resource for those seeking to understand, develop, and manage colleges and universities.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Kris Koscheski. Audio sample: http://samples.audible.de/bk/acx0/001969de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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Service Design for Business - A Practical Guide...
19,99 € *
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A practical approach to better customer experience through service design Service Design for Business helps you transform your customers experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers needs and demands, and provides concrete strategy that can be implemented immediately. Youll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers fingertips. With unprecedented choice, consumers are demanding more than just a great product-the organizations coming out on top are designing and delivering experiences tailored to their customers wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Service Design for Business - A Practical Guide...
19,99 € *
ggf. zzgl. Versand

A practical approach to better customer experience through service design Service Design for Business helps you transform your customers experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers needs and demands, and provides concrete strategy that can be implemented immediately. Youll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers fingertips. With unprecedented choice, consumers are demanding more than just a great product-the organizations coming out on top are designing and delivering experiences tailored to their customers wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

Anbieter: ciando eBooks
Stand: 12.12.2017
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Magic for Malls - How You Can Teach Incredible ...
7,49 € *
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Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence, creativity and self-esteem, all of which are damaged through standardised schooling, under and over-parenting. The programme is presented as a handbook so you can use it with your staff to transform their lives by giving them the gift of great self-esteem, which sets them confidently on the road to success. Finally, theres a practical look at proven techniques to keep focus on service excellence, which led to steady and sure improvements in customer care. In a wide-ranging career, Stephen has advised leading property owners, leisure companies and retailers and has developed and run many unique restaurants. In this, his first book on the subject, he shares the insights on service excellence learned across 30 years, which will enable employers to apply the techniques which will transform their business.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Productivity Challenge: How to Become More Prod...
4,95 € *
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Challenges and tasks that will help you be more productive! In this book about becoming more effective and productive at what you do, you´ll learn how to leverage your time and acquire the mindset of an efficient worker. The way you look at things, and the way you plan out everything, have an effect on your time management and on how fast you achieve results. You´ll hear about, among others: What motivates you and drives you, so you can remind yourself of the why, the what, and the how of what you do and what you are trying to achieve. Push and pull factors that will increase your determination and focus. How to leverage your personality by using routines, rituals and variety to your advantage. The simple principles of speeding up and scaling up. And much more! Each chapter has specific tasks and challenges at the end, so you will apply what you´ve learned. Taking action is the most important part of it. So don´t wait and find out how you can achieve more by being more productive using the techniques and thoughts in this book to change your mindset. It could change your life! 1. Language: English. Narrator: Paul Stefano. Audio sample: http://samples.audible.de/bk/acx0/067013de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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