Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence, creativity and self-esteem, all of which are damaged through standardised schooling, under and over-parenting. The programme is presented as a handbook so you can use it with your staff to transform their lives by giving them the gift of great self-esteem, which sets them confidently on the road to success. Finally, theres a practical look at proven techniques to keep focus on service excellence, which led to steady and sure improvements in customer care. In a wide-ranging career, Stephen has advised leading property owners, leisure companies and retailers and has developed and run many unique restaurants. In this, his first book on the subject, he shares the insights on service excellence learned across 30 years, which will enable employers to apply the techniques which will transform their business.
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with todays unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the worlds most forward-thinking executives, innovators, and academics all grappling with todays unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996). CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of advertising. WFOA.WHARTON.UPENN.EDU
What is the cost of losing a customer? In today´s competitive environment, it is a cost no business can afford. Do the math. It costs you up to 4 times more to get a new customer than it does to retain an existing one. However, that does not even take into account the fact that an unhappy customer will tell an average of 20 customers about their bad experiences, while a satisfied customer will only tell 10 people about their good experiences. This means you have to make twice as many customers happy as unhappy - just to break even! Dr. Tony Alessandra teaches how employees in all areas of your business can easily and quickly increase their customer service skills - anyone from secretaries to managers to the CEO him/herself! Why not invest in a proven system today and learn skills that will secure committed and active customers for you and your business? How can you afford not to? I have laid it all out for you here - over 35 years of the customer service secrets that have helped me tremendously in my own business career and saved me from many ruined customer relationships along the way. Language: English. Narrator: Dr. Tony Alessandra. Audio sample: http://samples.audible.de/sp/ales/000036de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Key in to the expertise of this accomplished business consultant and acclaimed customer-service expert. Subjects include customer perception, judging customers, handling upsets, and ´´what´s in it for me?´´ Language: English. Audio sample: http://samples.audible.de/sp/made/000251de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Six Sigma goes in to the details of improving customer service, generating business expansion, and gaining knowledge about the service sectors business processes. Most service industries revolve around areas of finance, human resources, and sales and marketing. Hence, Six Sigma delves deeply into the subject of soft skills. Six Sigma can be applied to a company that provides housekeeping services. Firstly, the companies working processes would need to be understood. Using the DMIAC method or the define-measure-improve-analyze-control method, Six Sigma can definitely implement quality in any industry. As the main aim of this methodology is to reduce defects, the first step would be detecting the particular defect. Secondly, data will be collected to observe how, why, and how often these defects occur. Next, the Six Sigma team implements an outstanding-employees method of working as the normal method for all employees. Finally, new employees are taught the correct techniques. ungekürzt. Language: English. Narrator: Samuel Fleming. Audio sample: http://samples.audible.de/bk/acx0/020104de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
In this audio recording, author and professional speaker Denny Andrews covers the key skill sets needed for a successful business career and gives simple exercises to develop those skills for successful relationships.The topics covered include leadership and its 10 requirements; thinking outside the box when it comes to marketing and promotion; delivering over-and-above customer service; and defining and implementing your customer´s experience.The audio closes with hard-to-find communication tools and information available on the Internet to save time and money. There are exercises for making your point, giving one minute sales presentations (which we all do every day), becoming a master listener and questioner, and finally, some little-known Internet technologies that help to bring everything together. Language: English. Audio sample: http://samples.audible.de/sp/made/000281de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
In order to grow and survive in business, boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market. This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation´s profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to write newsletters and e-newsletters. There are lots of tips and techniques, and a ´´bullet point´´ summary at the end of each chapter for easy reference. ungekürzt. Language: English. Audio sample: http://samples.audible.de/bk/summ/000052de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
You may already know this, but in case you didn´t, here are some facts about why freight brokerage business is growing and why it is so lucrative to get in to. Since 2012, Freight brokerage industry has been seeing a steady 6-12% growth every year The ongoing economic recovery is bringing an increase in demand for trucking services The massive growth of companies like Amazon, eBay, and others are contributing directly to freight brokerage business According to ATA (American Trucking Association), by 2022 overall revenue in the trucking industry will increase by 66%! ATA also predicts that the by 2022 the cargo weight they carry will grow by 24% Increase use of LTL (Less Than Truckload) which can only be accessed by a licensed freight broker If these facts sold you on the idea to at least find out more, then let´s talk about what´s in this book. In this book you will learn: What is a freight broker Difference between freight broker and freight forwarder Ten reasons why you should become a freight broker How the industry works Trucking industry players A day in life of a freight broker Eight essential traits of a freight broker How to actually become a freight broker How much can you make How freight broker business makes money How to start a freight brokerage business step by step How to write a business plan (a full plan is included) What are all the required forms, permits, and licenses What are the legal requirements What are the bond and insurance requirements Estimated startup cost Marketing and resources Five practical ways to find new clients Five effective networking tools ungekürzt. Language: English. Narrator: Aaron Hay. Audio sample: http://samples.audible.de/bk/acx0/084215de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
How to Get Free MoneyThe idea of ´´free money´´ seems too good to be true. However, there are many ways to supplement your income with little or no investment of any kind on your part. You have the means to start earning more, and you may already have valuable ´´job experience” you didn’t even know you had. For example, you can sell your body parts! Yes! You can safely and legally sell things from your body. How To Get Free Money will tell you how.You could also look around your house and yard. Everybody has unnecessary stuff they aren’t using. You’ve heard the old saying, ´´one man’s trash is another man’s treasure,” right? Maybe think twice about throwing out the trash. The online marketplace is a gold mine. Read about the goods and services you can provide and the sites to sell them in this handy money gathering guide.We could all use a little extra money, but working two jobs with a family and having a social life makes it impossible. How To Get Free Money will show you very practical easy ways to earn a little extra money with ideas you have probably never even knew about. Language: English. Narrator: Violet Meadow. Audio sample: http://samples.audible.de/bk/acx0/029331de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
With so many choices available to them, today´s customers are smarter and more demanding than ever before, putting repeat business at risk. In order to keep them coming back, you can´t just give them good, or even great, customer service...you have to knock their socks off!Completely updated with new techniques to help you work successfully with even the most difficult customers, Delivering Knock Your Socks Off Service provides proven tips and strategies for: Meeting customers´ expectations and satisfying their needs Becoming easier to do business with Determining the right times to bend or break the rules Becoming fantastic fixers and powerful problem-solvers Coping effectively with ´´customers from hell´´ And more!Written and read in the same accessible and humorous style that made this book a classic, the fourth edition features fresh anecdotes as well as brand-new chapters on important topics, including the generational divide, serving customers around the globe, and communicating effectively with coworkers across functions in other departments.Now more powerful than ever, this indispensable guide tells you how to provide better service than your customers have ever imagined. ungekürzt. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000118de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.